Posts by Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
Our framework for owning marketing success Thanks for your comments and shares for our new Marketing Growth Wheel, it was good to see that many found this useful. We’ll be going into more depth on how to apply this in …..
Our framework for marketing success You may remember our strategic RACE framework which we created to provide a means to contextualise digital marketing tactics. We’ve developed this with a new visual to show a planning and management process to use …..
5 ideas to start your brand revolution in 2012 We’re still in the midst of 2012 predictions, they’re everywhere at the moment, mostly describing what’s already out there. I’m not a futurologist, and if I am honest, I prefer to …..
Benchmark the priority areas for your digital marketing strategy The fact is, there isn’t a perfect time for any benchmarking, so now as good a time as any to take a little time to reflect on your team or your …..
New infographic showing the top 12 countries worldwide We all know the importance of Facebook to our own lives and in our country, but what about international usage? We found there were some surprises in this data that Michele Caivano, …..
Facebook accounts for 52% of sharing on the web New AddThis report for social sharing during 2011 AddThis, the social share bar tool used by more than 11m websites and 1.2Bn users, with their owners Clearspring, have followed the popularity …..
Infographics to give you ideas for managing the new marketing Infographics seem to be a popular way to learn and share statistics and marketing approaches. We’ve been selective in sharing 1 or 2 infographics a month during 2011, focusing on …..
And what to do about it Social media is not a standalone skill-set, nor is it even a vocation in its own right. It’s a mindset, a set of specific tools and most importantly, it’s a process weaved into content …..
User features get serious enhancement Value/Importance: [rating=5] Recommended link: Twitter video Our commentary on the New Twitter Twitter has unveiled a major redesign today which will be rolling out slowly. There are four key elements to the changes: New homepage …..
Whilst it’s not the best designed infographic, it contains some really interesting stats. The “offline conversations” stat is intriguing, we’ve not all changed so much then! I’m not sure how you separate ‘WOM” from ‘social media though’, it’s all people sharing information?
