Posts by Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
Are you dormant, testing, co-ordinating, optimizing or empowering? On Smart Insights, Paul Fennemore recently recommended his social media adoption framework which was popular, so I thought I’d alert you to a new approach to review social media maturity. Forrester have released a …..
Creativity paves the way to commercial success Let’s face it, in the grand scheme of things, people don’t care about brands that much, they care about themselves. As individuals busy in our own worlds, we care about what we want, …..
It’s not all about you, you, you Marketing offers, hooks, lead generation or calls-to-action, whatever language you use, are fundamentally not about you. Although there is a LOT of discussion of page layout and call-to-action testing, for me this is …..
An infographic showing how to use content marketing to grow your business What do you do at a time when paid-for media is neither reliable nor scalable, earned media is super-competitve and owned media properties require constant investment to engage …..
To celebrate the launch of our new social media strategy guide, Dave and I thought we’d share our top 21 tips to help with social media planning. We’d love to hear your thoughts from recent experience, too… This post follows …..
An infographic explaining how inbound marketing works together with content marketing Whether you call it inbound marketing, social media marketing or content marketing, we’re broadly referring to the same thing; at least that’s how we see it. Dave and I …..
A short guide to help review if and how you use Pinterest Prompted by interest in my first post on the marketing opportunities for Pinterest a couple of weeks ago, I thought a more considered ideas post might be useful. …..
7 techniques to drive website interactions that generate leads and how to measure them We find that there’s lots of discussion online about how to reach and convert audiences, but not so much about encouraging the softer interactions. We reference …..
An infographic emphasising the future skills gap for “data scientists” I blogged recently and mentioned the importance of new skills being brought into your marketing team, and especially people with computer and mathematical science qualifications being of increasing importance. I noticed this infographic …..
8 practical techniques you can apply today to increase your online audience There’s much talk and some great examples, around how to best use social media to grow your reach online. But, how do you tackle boosting the audience you …..
