Posts by Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
Orientate content around people at different stages of purchase intent Since I’m always pushing the importance of content marketing and creating infographics about how to use content marketing, it’s interesting to see the questions marketers ask about them. This week a client …..
Chris Brogan shares the virtues of Google+ Interesting that after his recent book on Google+, and then announcing he’s no longer using LinkedIn, there’s an infographic helping the US social media guru promote Google’s social network – and specifically its use for …..
“The first major update since 2007” Well, that’s what Google say, so it’s an indication of how important this could be for digital marketers. It was 2007 when Google launched Universal Search, how time flies. 2012 sees the launch of …..
Are you taking apps seriously in your marketing? The big mobile manufacturer and software brands, like Apple, Google and Samsung, are adding more and more functionality to mobile phones. From games, to shopping, travel, social and even health. We also …..
The future of the social consumer This is an interesting social commerce infographic by ecommerce provider, Gloople. We’re aware of the growth in the social commerce space and there’s some interesting data here to hammer home the scale and potential …..
Early studies reveal a mixed message Value: [rating=3] Recommended link: Simply Measured Timeline engagement data Dave has recently covered 9 recommendations for the new Facebook Timeline pages for brands. These switched over on the 30 March 2012. The question is, …..
Customer over corporate-led communications We’re currently hiring at First 10. A friend asked me what kind of roles we’re looking to fill. My response was, “two brand journalists”. She was puzzled, “do you mean PRs”, she said? “…aren’t there loads …..
5 ideas for creating effective content on your website We talk a lot in our posts about the importance of content and inbound marketing, that being central to success and a how blog is the key for building a central …..
What is the true meaning of online influence? We hear a lot about influence now, it’s a commonplace term when we’re talking about social media marketing. With so many tools available to help us understand what that means and what …..
Infographic showing the growth of Slideshare Here’s an interesting infographic from Slideshare, reminding us of their reach to professionals, and those marketing to professionals. Are you using Slideshare? Some of the active B2B marketers put it to really good use …..
