Posts by Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
Takeaways from IBM’s global survey of marketers Each year IBM interviews several hundred marketers to get a flavour of what the collective challenges, successes, fears and opportunities are. It’s interesting reading and always somehow comforting and inspiring to know you’re …..
We’re now in a constantly changing digital landscape Did you see this Comscore report about “Digital Omnivores”? I think it’s really useful for marketers. Not because the information is revolutionary in any way, but because it’s offering some seriously hard facts that …..
New report highlights the top luxury brands and the challenge of ongoing engagement Firstly, it’s important to remember that the luxury market really has been slow to adapt to social media marketing. Largely ignoring the channel in the early days, …..
Explainer videos for marketing story telling I’m writing this post about explainer videos since we’ve just created a new explainer for Smart Insights, which you can see below. At the same time I thought it was worth showing how you …..
Why are brands killing the Facebook conversation? June 2012 update – a new service for benchmarking Facebook customer service: On June 20th at LeWeb, Socialbakers introduced a new service, Socially Devoted, which gives an idea of what are good and bad levels …..
Or is it simply a case that we’ve now no excuse, fellow marketers? I’ve seen this graphic (below) appear a few times now and the general consensus appears to be: “wow – how insanely complicated is social media” see an …..
Using segmentation to make your social media marketing relevant We’ve mentioned the value of Forrester’s technographics ladder before. It’s a useful tool. Aimia, a Canadian company who specialise in loyalty management, have created a segmentation model that analyses the behavioral drivers of trust …..
Three examples including the new Smart Insights digital marketing ‘health check’ I’ve been meaning for some time to write about using interactive tools within your digital marketing. I think it’s something that’s hugely effective; I’ve used these for years and …..
A mobile development dilemma We know instinctively the time is now to take mobile seriously. But as your prepare have you considered what exactly you’re preparing for? A mobile app or mobile site? Though mobile site browsing outnumbers app users, …..
…and, is it relevant anyway? We’ve all heard this term, integrated marketing communications or IMC (yes it has an acronym!). Yet is it relevant I wonder, shouldn’t marketing be integrated by definition? Integrated states the obvious! Marketing of old was …..
