Posts by Content Partner
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14 ways to segment your target audience for effective e-commerce personalization As defined by Smart Insights, segmentation shows approaches to grouping prospects and customers to deliver more relevant communications and offers. The result is to give better response rates to …..
Learn how to use and transform data into actionable insights to improve your conversions for e-commerce One of the reasons companies fail is that they are unaware of the changes in the economic environment. Statistics are showing that roughly 80% …..
It’s important to note that there needs to be a degree of flexibility when applying business objectives, which AI can help with If you’ve used Google’s conversion optimized ad settings, you’ll know just how powerful artificial intelligence (AI) using machine …..
Discover how AWA digital defied “best practice” to drive up conversion rates for a global car rental company Discover Cars, a fast-growing car rental comparison and booking site, came to conversion rate optimization (CRO) agency AWA digital for help with …..
Marketing departments are spending more online than all other channels combined to drive qualified traffic to their websites There’s a chasm between UK retailers’ use of AI for marketing and the adoption of AI by UK retailers to optimize merchandising …..
This A/B test delivered 122% more email addresses, worth £10 million You wouldn’t ask lawyers to design the user experience of your website. Yet in post-GDPR life, this is happening. One of our clients, a famous multinational, saw a significant …..
Retailers in the UK are still using online merchandising techniques from the last century to try and compete and, in the process, making their jobs and survival much harder Here’s the problem: UK retailers are under massive competitive and economic …..
Marketing automation is a godsend for digital marketers, but needs to be closely monitored, otherwise your investment may be for naught. The following metrics will help you keep tabs and get the most of your automation software If you’re a …..
Awareness of smaller retailers is on the up, but winning the high street battle will come down to a niche product offering and a personalized shopping experience Following countless announcements of high street store closures and a long line of …..
Email marketing can be an incredibly powerful tool, often offering a return of 30 times your initial investment. But, like any tool, it can only work well when handled expertly Whatever your choice of marketing tool may be, the main …..
