Posts by Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
6 issues to consider when reviewing your investment in online display advertising Online media measurement company comScore and WARC have summarised the state of Display advertising in an interesting deck giving 6 key lessons to help maximise the impact of your display advertising, from planning, to …..
Benchmarking digital marketing capabilities for your business or your clients against these success factors The contribution of digital marketing to your bottom line is dependent on whether you have the right capabilities in place, to manage all of the digital …..
Aligning training to marketing skills for 2015 B2B Marketing and Circle Research reported in their ‘2014 Professional Development Report’ on how companies are carrying out their professional training and development, Interested in benchmarking your training or aligning your training to …..
An overview of the current use of Search Marketing SEMPO’s 9th annual report in 2014 highlighted the client and agency views on search strategy marketing. It’s helpful for Digital Marketers planning their next strategies, looking for valuable insight into tactical …..
How Topshop used Instagram and Facebook to power the Topshop Fashion Catwalk Topshop’s 2014 social media campaign gives a good example of an integrating social networks. Topshop used Facebook, Twitter and Instagram to bring their live London Fashion event to a social media …..
Retail store techniques to meet shopper expectations What are consumers expecting from experiences created by retailers in the UK and USA, and how are retailers satisfying their needs for the ultimate sale? Consumers in the UK and those across the …..
What are the biggest challenges for enterprise SEO? Today’s consumer buying process for many consumers starts with on-line activity – often involving search to find the relevant reviews or price comparisons. Since research has shown that across industries ‘organic traffic accounts for 94% of …..
How rates differed between US, UK, Spain and Australia over the holiday sales period With over 100 million shoppers and over $40bn in revenue from the top 100 US retailers alone, could retailers have earned more revenue during the Black Friday …..
Fewer than half of businesses are responding to Digital Disruption by Digital Transformation Business leaders today know that Digital technology is disruptive, the question is, how do they respond it as part of ‘Digital Transformation’ – as shown in the stages of …..
Plus techniques that can boost retailer loyalty This new research from Emarsys explores the well-known thinking in marketing that it costs a lot to acquire a new customer, yet many will make a single purchase and not purchase again. A repeat purchase, on …..
