Posts by Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
The biggest gap is surprising.. Where are marketers most keen to improve their skills in digital marketing? Since all the tools in our digital marketing library are aimed at helping members improve their digital skills we were interested to know where people …..
With ½ billion ads banned in 2014 it could happen to you We know you will be a squeaky clean Google Advertisers; you don’t breach advertising policies or deal in counterfeit goods! But how good are you as an individual at spotting …..
Alternatives for managing marketing technology systems This new, independent research from the IAB and Winterberry Group reveals that Marketers are still divided over which technology will solve their key challenges – how to gather, merge and manipulate cross-channel data. ‘Marketers are …..
10 Email Marketing Experts recommend where to focus When we ask readers which are the most important digital marketing techniques today, email marketing is always in the top three and getting increased budget in many companies. So, learning the latest email marketing …..
How are businesses investing in digital media Which digital media give the best ‘bang for your buck’ is a question that we constantly ask as marketers. Which online marketing techniques give us the best cost-per-acquisition and drive the best volume …..
Did you know that over half of display ads aren’t viewable The lesson is to choose the right media companies with better viewability, particularly when paying on a cost per thousand basis. Apparently it’s nothing new that 56% of display …..
Although mobile opens are growing in importance, desktop clickthroughs dominate This analysis of over 395 million sent via MailChimp reveals the impact of mobile devices on email engagement and how Responsive Design can improve email clickthrough rates (CTRs). We all know that …..
Why do online shoppers abandon their Ecommerce shopping baskets and what can retailers do to re-engage? What is frustrating American online shoppers and how can businesses minimise shopping cart abandonment, or encourage these buyers to return to their baskets? Over 1,000 ecommerce …..
Every piece of content should be as long as it takes to convey the message, and no longer… How many times do we ask ourselves or colleagues, is there is any successful evidence to demonstrate how long different types of content …..
Which channels affect purchase decisions for B2B buyers? BuyerSphere is an excellent report for B2B marketers from Base One that is now in its 5th Edition and has just been released. If you don’t know it, it reviews many aspects …..
