Posts by Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
How smartphones are being used in the United States for shopping and travel purchases Emarketer’s research focused on US shopper behaviour to understand how American companies can target the mobile shopper. Emarketer estimates that there are now over 145 million shoppers using their …..
Don’t miss out on new email marketing tactics We enjoy the style and content of the infographics from the Email Monks who always share good best practices and top tips for email marketing. Last year, was all about Responsive Design (email design) and Mobile Email. So what’s …..
New research shows B2B services marketing budget priorities ITMSA’s recent research reviewed B2B Marketing investment priorities from larger companies including Microsoft, SalesForce and BT. The report shares findings on budget allocations, detailed allocation of marketing spend, staffing, priorities and challenges for …..
New research shows the popularity of Online Customer Service including Live Chat, Social Media and Email Improving customer service can be the answer for many companies to stand out in the crowd, as they trade in competitive environments with increasing …..
Our multi-device day from Smartphone to Desktop to Tablet Technology dominates our lives night and day! Really – even when we’re asleep, our mobile devices are monitoring some of us. We thought we’d share this nice visual from comScore’s recent research …..
LinkedIn launches Lead Accelerator for funnel nurturing Importance: [rating=4] (For B2B Marketers looking to attract nurture leads through the sales funnel) Recommended link: LinkedIn Launches new Lead Accelerator LinkedIn are positioning this new programme as a way for marketers reaching …..
5 ways to extend the use of popup technology on your site Using the latest technology to engage visitors to your site is a must. In a recent post on using popups to grow email subscribers, Kath Pay discussed some …..
How the Designer Rebecca Minkoff is using Touch Screens to recreate the Online Shopping Experience Retailers have become creative in their use of digital technology to create an interactive shopping experience, as the trend continues as buyers are showrooming and …..
What does the ‘Relevance Score’ actually mean? Importance: [rating=4] (for Facebook advertisers) Recommended link: Facebook for Business Advertising – new ‘Relevance Score’ Facebook have introduced a new metric to help Advertisers refine and optimise their ads. They advise that it’s …..
Get ideas for how you use LinkedIn by checking against these practical tips. If you are new to LinkedIn or looking for some quick reminders to powerful it can be, Hubspot’s infographic provides 33 nuggets to help you become more effective when using LinkedIn More …..
