Posts by Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
Research study tests show brand awareness lift in 12 different sectors Simulated search experiment research from Google and IposMediaCT reminds us that search ads are not only about driving direct response for lead generation, but that they can also develop brand …..
It’s about content, style and value more than SEO We like this infographic which has been created with newcomers to blogging in mind. It practices what it preaches by using an interesting visual style with useful recommendations rather than less useful ‘facts …..
How many businesses have achieved a single view of their customers and prospects? This new research reviews how successful businesses have been in creating a single view of their customers. It suggests it’s becoming more difficult to gain full visibility of the …..
How do American consumers rate their level of multichannel CX? For the 5th year running, the Temkin Experience Ratings has been compiled by researching 10,000 American consumers who have interacted with almost 300 retailers in the US. This survey breaks down …..
An infographic about infographics We know that visual content increases sharing across social media platforms as Gary Lipkowitz explains in his article on ‘Why infographics should still be part of your content marketing strategy. But do you know why our brain craves infographics or visuals …..
New DMA research shows the trends in email effectiveness – which these types of emails work for you? We are excited to share the findings from the DMA’s ‘National Client Email Report 2015’ which has just been published. It reinforces the effectiveness of email …..
New research helps understand consumer attitudes and behaviour by socio-economic personas/categories Do you know to what extent customers are empowered to shop online and if they are ready to engage with you? GfK was commissioned by the UK Department for Business, …..
Our round-up of examples of who is using Twitter’s Periscope video streaming so far Since Twitter launched the Periscope app in March, we’ve been discussing its potential and early use in this discussion on our LinkedIn group. We’re still working it out, so were interested …..
Insights and examples of how the top 500 UK and US corporates integrating social media into their corporate comms strategy This extensive research from Investis is positioned as one of the first reports to showcase how large companies in the …..
Are you making the most of mobile advertising opportunities? Given the growing use of smartphones it’s probably no surprise that marketers expenditure on mobile marketing spend will continue to rise over the next 4 years. So many businesses are clearly embracing …..
