Posts by Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
How to build a marketing automation programme to score leads How do you know which leads to follow up, when to follow up and what’s relevant to communicate based on where leads are in the sales funnel? These are challenges for any business using inbound marketing …..
Does your website have a clean bill of health? Unless you are lucky enough to have an external agency, it can be difficult to know where to place your resources and prioritise your efforts to ensure your website is optimised; …..
What does the ‘IoT’ mean for Marketers? The Internet of Things (IoT) is one of the biggest trends in digital technology within the past 5 years. However, discussion of Marketing applications for IoT, has been surprisingly limited. This new infographic from Marketo, …..
A new in-depth report on consumer retail purchase behaviour In 1999 Paco Underhill published Why We Buy: The Science of Shopping. The first edition focused on offline or in store consumer retail behaviour. Although it was updated in 2009 to include online …..
…and what are the implications for managing social media? Every wondered how different brands share Twitter followers… or not? Simply Measured have analysed over 100,000 new followers against the top 10 most ‘followed brands’. As you might expect, there is little overlap between unrelated …..
The Fails and Fixes of using SMS for marketing As consumers are more on the move, shopping and researching using their mobile devices, getting their attention with SMS is a good option many marketers may be underusing. Yet… Engagement rates for SMS/Text …..
Explaining the differences and options for AB and multivariate testing for email marketing It can be difficult to know where to start when working on testing your marketing emails to boost the results of your sequences or campaigns. Which elements should you change? …..
How to respond to your Twitter interactions to increase engagement Twitter users have high expectations and if you have a Twitter presence, regardless of whether you are using it as a platform for customer service or brand awareness, then it’s important …..
The DMA National Email Client Survey 2015 summary The DMA’s latest research using DBA data shows how email marketing is progressing as respondents expressed an increase in ROI as they are becoming more advanced with their email marketing techniques, through …..
Google+ follows Pinterest with a new ‘Collections’ feature Rating: [rating=2] Recommended Link: Google Official announcement – Introducing Google+ Collections With this new feature Google+ seems to be following the popular model of Pinterest boards, where posts can be categorised into topics and …..
