Posts by Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
A “must use” if you present to colleagues or clients explaining the adoption of digital media IPSOS Mori has released their ‘Tech Tracker Survey for first Q2013’ which has some great insights into Internet Usage – 50% of British Adults …..
No pain. No gain… Take time out to create an effective contact management plan From working in different sizes of organisations, it is clear that ‘Contact Management Strategy’ is still an unmet aspiration, often accompanied by other buzzwords like ‘Channel …..
25 tips on selecting staff for digital roles In this post we share some tips and advice to help you if you’re looking to develop your career in digital marketing, or if you’re involved in recruiting into digital roles. The …..
New research reveals increased mobile usage during holiday periods Value : [rating=3] Recommended link: Clash Group announcement All marketers are familiar with the increasing adoption of mobile browsing, however, it’s worth considering the averages conceal seasonal changes in mobile usage, …..
Find out more about the future of online display ads and tips on how to be successful with your advertising Following on from our post on conversion rates for Google Adwords ads, including rates for the Google Display Network, this …..
Find out how a recovery email campaign can boost your sales by up to 8% SaleCycle have produced an Infographic to summarise the findings about shopping abandonment, from their September 2012 survey. 200 well-known brands were surveyed in the US …..
A useful summary of changing consumer search behaviour and mobile SEO best practices This infographic highlights again the growing importance of mobile marketing; in this case showing its impact on search marketing. We’re reminded that there are now more than …..
