Posts by Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
Paid Social Media Advertising Research to double in the next 4 years SalesForce have released an Infographic on ‘Social Ad’ spending, collating resources from trusted sources including Nielsen and Twitter, to name a few. It promotes their Social Ad management …..
New research showing mobile shopping vs browsing habits Each quarter, the IMRG partner with eDigitalResearch to ask 2,000 UK consumers how they use mobile devices. This useful tracking study shows how consumers purchasing cycle is changing, as they are researching heavily on …..
Hubspot survey shows challenges and even greater opportunities for Inbound Marketing Value: [rating=4] Recommended link: Inbound Marketing Research, Update European Edition Now Available Marketing in Europe? Hubspot have just released their European report on Inbound marketing, after gathering insight from over …..
The Modern Marketer is Part Scientist and Part Artist? Are you balanced? On a daily basis, social and digital marketing platforms are evolving and developing. In the same way, Marketers are embracing these changes through upskilling or using their hidden …..
An interview with James Collins As part of our briefings on Big Data and new software services to help marketers, this interview with James Collins at Stickyeyes, introduces their new software and analytics tool called ‘Optimum Inteligence’. The service arises from …..
Carlsberg Somersby Cider Viral Video campaign takes the perfect ‘Apple’ takeoff With summer on the way (hopefully!) this new campaign has achieved over 1 million Youtube views, so it seems to have some of the impact it was looking to …..
Mystery shopping survey on consumer sentiment towards videos In our new guide to video marketing we show how video marketing can help support marketing goals using examples from across B2B and B2C sectors. In consumer retail it’s recognised that videos …..
How Big Data and Predictive Analytics improve marketing Predictive Analysis research and ‘Big Data’ is helping companies to improve their marketing, through accessing multiple sources of data and employing specialist staff to ‘understand the data’, providing actionable data which Marketers and …..
New study shows that social media sacrifices vary by gender This is a thought-provoking infographic based on a summary of a study commissioned using an independent research company for Browser Media. The survey investigated the UK usage of social networking …..
Campaign example: Tesco’s #FindtheEggs campaign It’s nearly Easter, so the perfect time for online campaign to drive footfall into stores competing for shoppers big pre-holiday shop. We thought Tesco’s #FindtheEggs campaign was nicely planned and executed, so worth sharing. Here’s …..
