Posts by Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
Making User-Generated Content a core feature of the online fashion-buying experience You may know Boticca since they are active content marketers who have worked with bloggers to build a strong social media presence with 35,000 Twitter followers, more than 50,000 Facebook …..
Mobile traffic up to 15 per cent of global internet traffic in May 2013 – up from 10 per cent in May 2012, and six per cent in May 2011. Value/Importance: [rating=5] Recommended link: KPCB Internet Trends You may well …..
Examples of the cultural customisation needed for international retail sales Our friends at Practicology recently held an event looking at approaches to customising Ecommerce for local markets. We thought it would be useful to share the presentations for marketers working on tailoring …..
@BruceDaisely, the UK Twitter Director advises on Twitter marketing approaches With over 1o million users in the UK, that’s 16% of the UK population, and in excess of 140 million worldwide: Twitter is a household name. There’s an appetite to use it …..
Suggestions needed for good interview style questions for a Digital Marketing Assistant position? This was the question recently asked by David Pool in our Smartinsights Answers forum. We had some great responses from members, both on the forum and in our …..
Aberdeen Research shows how content marketing is becoming more integrated into Public Relations Value/Importance: [rating=3] Recommended Link : Aberdeen Research: Content Marketing is the new PR In March 2013, Aberdeen Research undertook research to investigate how social media has impacted …..
Insight from Connect2013 – the marketing roadmap and exploiting data in the right way for your business Update 29 May 2013: Presentations now available: Volker Wiewer’s and Herman Wimmer from Terradata In previous years, Dave Chaffey has spoken at the eCircle conferences, …..
Examples of how Facebook covers can be now used more for promotion Did you know that companies can now use marketing messages and promotions on their Facebook page cover? This gives opportunities for front cover pages to become more engaging using offers …..
Timeless tips for more engaging blog posts We have given many recommendations on managing content marketing in posts and guides this year, including how to plan the content, be creative and allocate the resources to manage the content. This infographic explains how to engage …..
An interview with Matt Lawson of ao.com on their ecommerce strategy Matt Lawson is Head of Conversion at ao.com. In this interview he describes how they have grown their business through keeping the web experience focused on the customer through …..
