Posts by Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
Simple ideas to review for more impactful Pinterest, Google+, Facebook and Twitter Posts We like useful infographics that prompt you to think about the way you do things and change them. Myclever Agency have designed a ‘clever’ (excuse the pun!) …..
New report summarises best and worst only copywriting practices Value: [rating=4] Recommended link: State of Digital Copywriting: Sticky Content Survey results 2013 This report makes for interesting reading if you’re involved in writing content, in the on or off-line world, …..
Facebook launches new 15 second video service on Instagram Value/Importance: [rating=3] Recommended link: Instagram’s Getting started on Video Help pages We recently showed how Instagram can be an effective marketing tool for small businesses. So the recent announcement by Mark …..
6 steps to successfully managing multi-channel integration. Value: [rating=3] Recommended link: Whitepaper – Meeting the Multi-channel challenge Vocalcom’s whitepaper reviews approaches to customer care within a multi-channel environment. It includes some great insight into how companies are addressing customer service and Managers …..
Increase conversion through 5 psychology principles Pardot have released a useful whitepaper on ‘Using Psychology to Increase Conversions’, and this associated Infographic to summarise the key findings of their research. As the marketing landscape is evolving they remind us that the …..
Marketing Automation Tool recommendations Value/Importance: [rating=4] Recommended link: B2B Marketing Automation Tools 2013: Marketers Guide We thought it would be helpful to share this new free report since we have had several recent questions on our Answers forum about selecting …..
Improve efficiency and effectivness through IMM As marketers, we know that integration across media, channels and campaigns is important, but it’s not discussed as often as practices and examples of individual channels. So I thought it would be interesting to …..
Using mobile micro-targeted in-store content to improve the shopping experience and boost sales This is an interesting new mobile technology being trialled within American stores, to help retailers engage with their shoppers in-store, turn browsers into buyers, with opted-in micro-targeted …..
New data shows relative importance of different social channels on volume and quality of Ecommerce site visits Value/Importance: [rating=4] Recommended link: E-commerce Monetate 2013 Quarterly report We’re alerting you to this regular research from Monetate since it gives potentially useful benchmark data …..
Combining CRM and Big Data to drive Loyalty Vaughan Chandler, Head of Customer Insights at Qantas, shared their successful strategy for growth using CRM and applying Big Data at the recent eCircle/Teradata Connect conference. In this case study, I summarise …..
