Posts by Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
New Verdict research for retailers Here we’re sharing new e-commerce findings by Verdict, who surveyed over 10,000 on-line shoppers to reveal a forecast that the ‘UK’s e-retail market will grow by almost 50% over the next five years to reach …..
A common buzzword, but what’s involved in practice? I recall that years ago, customers and prospects were often categorised in a simpler way than today. For example, they were simply assigned as a ‘warm/hot prospect’ due to a recent contact …..
Mastering ‘actionable data’ in your organisation ‘Actionable Marketing Advice’ is our ‘mantra’ at Smart Insights, since we are passionate about helping our colleagues to develop their businesses and personal skills, to get results from integrated digital marketing. We believe that using …..
A review of usability best practice for UK Universities I worked in Higher Education for 14 years, so I found Wedcredible’s Education Report 2013 extremely interesting, since their survey benchmarked the websites of 10 UK universities to assess their online user …..
The rise and fall? of infographics According to the volume of searches in Google Trends shown in this infographic, the popularity of infographics has increased by 800% over two years since 2010. Perhaps surprisingly, the latest figures have shown a slight …..
IABs Digital Advertising Policy Guide simplifies 100 pieces of UK marketing legislation Value/Importance of new advice: [rating=4] (for UK readers) Recommended link: IAB Digital Advertising Policy Guide As a marketer, we know that advertising rules and compliance is constantly changing …..
Ideas for using Social Media to support marketing events Eventility have created an infographic which we thought could be useful to B2B marketers who plan events (or consumer events) now that social media is a key digital event marketing tool …..
Examples of how the new Rich Pins in Pinterest are being used in retail Value/Importance: [rating=3] Recommended link: Pinterest releases Rich Pins Pinterest recently released a new feature called ‘ Rich Pins’ which allows companies to add Product price and …..
Convincing your boss to invest in content marketing 2013 is the year for ‘content marketing’, but as marketers we still need to work hard to convince the budget holders or our bosses to invest time and resources in this area?. …..
LinkedIn July 2013 updates: New Sponsored Updates and Company Page Analytics Value: [rating=3] Recommended link: LinkedIn sponsored updates and Company Page Analytics update Here are a couple of LinkedIn announcements from July that are both useful for B2B marketers to be aware …..
