Posts by Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
Survey shows the potential for Pinterest to drive traffic December 2013 update Social sign-in and sharing tool Gigya have released their latest social sharing report showing which could be helpful if you’re asked that general question – which social network …..
What consumers want and how to give it to them? This infographic isn’t a compilation of different unreferenced sources, rather it’s based on a single piece of research by Sociomantic Labs who polled over 1000 US consumers via ResearchNow, specifically to assess …..
Facebook pushing quality content to the top on its newsfeed Value: [rating=3] Recommended Link: Facebook’s Newsfeed changes This Facebook update should be of particular interest to content marketers since it can potentially help businesses drive more traffic to their site based …..
Defining ROI and the digital skills gap are major challenges An online survey of 100 marketing leaders, the B2B Leaders report in association with Circle Research, involved Marketing Directors, Heads of Marketing and Marketing with an average 15 years experience, reporting into …..
New features to support content marketing and hiring new candidates Value: [rating=3] Recommended Link: Showcase Pages and LinkedIn Talent Updates LinkedIn have announced two new features this week: Showcase Pages and Talent Updates. So, how are these new services relevant to marketers? Showcase Pages are …..
5 examples of how brands are using Snapchat to engage younger audiences Have you heard of the photo messaging service Snapchat? You likely will have if you’re a teenager or watch how teenagers use their smartphones. But if not, you …..
Using data for marketing campaigns Even with all the discussion of content marketing, buying in data to support sales campaigns and increase the customer base is still crucial to many companies to grow their business, even though the starting point …..
Google to follow Facebook by adding more ‘Social Proof” into its ads Value/Importance: [rating=5] (For Marketer’s investing in Google AdWords] Recommended link: Google’s Shared Endorsements You may have seen the new privacy agreement in Google recently? It’s the precursor of …..
How is Amnesty using social media for campaigning? To coincide with this week’s new Guide on the social media for charities, we thought we would take a look at these examples of how Amnesty International are using social across the main platforms Twitter, …..
More reasons for businesses to share on Pinterest Importance: [rating=4] Recommended link: Pinterest blog: new article pins for media sites and Ad announcement Pinterest has recently developed their pins for media sites, so articles on pins can now include the Headline, Author …..
