Posts by Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
Ideas for developing your digital marketing skills In previous posts we have looked at how marketers can stay relevant by developing their digital marketing skills. Simon Swan asked Are you a T-Shaped Marketer? which is an interesting way of reviewing the …..
Statistics on consumer psychology on Ecommerce sites Have you ever wondered about which are the biggest consumer concerns that are a barrier to online purchase? For example, what is the perception if your website page is slow to load, what …..
Recommendations on improving your content marketing capabilities In our recent Smart Insights – Hubspot research on Managing Content Marketing, we asked five industry experts for their views on how content marketing can be successfully managed. Here they go into more detail …..
64 ways to use Google+ for marketing Are you new to marketing on Google+? Or perhaps looking for new ideas on how it can support your branding strategies? This simple infographic from Socialmediaonlineclasses.com is a quick checklist to review suggesting 64 ways …..
How does your use of key email tactics compare? Following on from the post by Becky Hesilridge summarising adoption and examples of different email marketing strategies, Pure 360 have released an infographic from their research to share more insight on …..
Practical tips based on how 1500 small business owners manage their marketing Aweber.com surveyed over 1500 of their customers, to find out the views of SMEs on online marketing, of which 96% had 5 or fewer employees and felt like …..
A summary of ‘add to basket’ techniques from 50 retailers The checkout process is crucial for e-commerce sites and a holistic approach is best to improve retail website conversion rates, for example using abandonment campaigns and analytics to review the …..
Best practices for online form data capture Lead capture forms need to minimise data collection, but of course you do need profiling info to qualify the lead so you can follow-up with relevant content or contacts. So it’s difficult to …..
Insights on the best times to follow-up on leads in B2B marketing Here’s a summary of research specifically of interest to readers selling to marketers, but also relevant insight on best time for follow-up for B2B marketers selling technology to …..
Triggered email campaigns vs traditional email We regularly feature advice on behavioural email marketing on our hub page since we think they are often an under-used or under-developed technique to cost-efficiently engage prospects and customers. “Triggered emails” is an alternative way …..
