Posts by Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
3 big changes to your Twitter profile are now live Importance: [rating=5] Recommended link: Twitter blog post announcing Profile Changes 23rd April update. We first alerted about this change to Twitter profiles on 10th April, when the rollout was promised …..
UK marketers rate social media advertising platforms in new DMA research The DMA has created a new social media scorecard based on a survey it ran amongst UK Social Media marketers to rate the usage of social media platforms. The scorecard …..
A larger ad format aimed at increasing ad response Importance: [rating=5] Recommended link: New Facebook Ad Format in the right-hand column Facebook have launched a new sponsored ad design in the coming, with more visual designs, to increase engagement for …..
Will you be creating Showcase pages or…? Importance (for B2B marketers): [rating=5] Recommended link: Showcase Pages replacing ‘Product and Services Tab’ from Company Pages In November, we alerted you to the new Showcase pages on LinkedIn where businesses can create a …..
New research shows consumer preferences for online service and experience LivePerson carried out a survey with over 6,000 consumers to understand their online consumer behaviour and expectations of the digital online experience from an organisation. Although they are known as an …..
Also adds Pages to Watch feature to enable competitor review Importance: [rating=5] Recommended link: Facebook – New Brand Page Layout change 26th March update: The new layout still hasn’t rolled out for us yet, but Facebook has posted a blog …..
New research and examples highlight video marketing trends Value: [rating=4] Recommended Download: Research on the Future of Video Marketing, by Andrew Canter of the Branded Content Marketing Association (BCMA) – no registration needed Video content marketing is now a key technique for companies …..
Which content types engage and influence technical buyers? SterlingKor surveyed over 2,000 key business and IT Decision-makers, to find out how B2B vendors can engage and sell ‘their wares’. So how do vendors engage with these IT and tech purchasers and …..
89% of consumer media time in mobile apps, 11% in mobile web according to latest statistics by Nielsen Interested in finding out how content consumption has change across media? Whether it’s video, apps, text, across linear, digital or mobile? Or …..
From forecast to action: the adoption of real time bidding in Europe Not so long ago, the adoption of Real-time bidding (RTB) by advertisers in Europe seemed to lag behind that in the United States. While advertisers across the Atlantic …..
