Posts by Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
Research from LinkedIn showing how SMBs use social media marketing This year LinkedIn conducted their own research to understand how SMBs are using social media and the benefits assessed across the goals of Credibility, Connection, Context, Community. The top-level findings …..
Research shows purchase uplift from social sharing and reviews What is the value of social sharing online? How does it impact sales? Can I charge more if my product has a highly perceived value? Sharethis and Paley Centre for Media conducted a research stud …..
Which LinkedIn features are best for lead generation? In B2B marketing, we know that lead generation is key and it’s about generating good quality, targeted leads, which can be qualified as much as possible rather than focussing on the volume …..
Research showing how social media influences retail purchases Shopping prompted by social media is on the rise, as we know from research on increasing use of mobile devices – research and the use of social media. But this research reminds us that …..
Why is content marketing so popular yet so few have a content marketing strategy? This infographic features a nice curation of research from the Content Marketing Institute showing that content marketing is more effective when marketers follow a strategy. We agree – we saw …..
Improved targeting of Company LinkedIn Company pages and posts Importance: [rating=3] > Recommended link: LinkedIn announcement of new International features This week, LinkedIn have introduced two new features to allow companies to target their content better to LinkedIn members in different …..
Lookalikes can now include site visitors tracked with Facebook Conversion or Custom audiences for website pixels Targeted advertising on Facebook through ‘Lookalikes has been available for some time as Marie Page explained in her blog in March 2013. This alert is to let …..
Research on UK SME usage and attitudes to online marketing Over 188 UK small and medium business responded to Browser Media’s survey at the London Business Show, providing insight into how SMEs are using and investing in online marketing today. We think …..
How popular are meshing, stacking and responding to ads? Millward Brown’s major new ad response research project, AdReaction looks at the use, behaviour and perception to advertising of multiscreen users across 30 countries, including the UK. What is the principle of AdReaction? …..
Who makes search happen? The latest SEMPO and ClickZ Salary Survey on Search Marketing reveals the answers This research gives a good summary of how search marketing is managed. Interesting if you’re a search specialist or you manage search. The …..
