Posts by Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
Changes to how you share photos, clickbait and likegating on Facebook Importance: [rating=4] Recommended link: Facebook announcement on algorithm updates Given the amount of traffic that Facebook drives to sites, any significant changes to Facebook’s algorithm are now big news …..
Are you reaching your audience on mobile? Importance: [rating=3] Recommended link: IAB/IHT Mobile advertising report This month, the IAB and IHS Technology’s published a survey that shows strong demand for global mobile advertising, as revenue almost doubled last year to …..
5 reasons why your content marketing campaign may fail and ideas to make content more ‘viral’ We know from our research into Managing Content Marketing that one of the main challenges for marketers at the moment is selecting relevant content which will become viral …..
Desktop continues to trump mobile in directing online traffic from print according to new DMA research DMA’s report on ‘Mobilising Print Media’ polled over 1,000 UK adult consumers, to find out how consumers are ‘driven online by brand and charity print …..
New research shows 72% of brands don’t measure success Content marketing is now a key digital strategy, but this infographic shows that measuring content marketing effectiveness is still a challenge for many marketers. Research from surveys including the joint SmartInsights-Hubspot Content Marketing ROI …..
New report reveals the effectiveness of different Facebook retargeting options Value/Importance: [rating=3] Recommended link: Facebook ad research With the continued decline in organic reach in Facebook, opportunities for brands to get visibility for their brand page status updates is getting …..
A Google update affecting local searches Value/Importance: [rating=5] (for local marketers) Recommended link: SearchEngineLand announcement Well, Pigeon would seem a logical follow-on from Google’s Hummingbird update. There seems to be an avian connection and it could change the search “pecking order” …..
Quick ideas to increase your followers With over 70 million Pinterest users, which grew by 58% in 2013, then it’s definitely a social media platform to evaluate to see if it fits your business and demographics. See our in-depth Pinterest marketing guide by Rhian …..
Connecting content on a deeper psychological level The many different types of content marketing give great opportunities for brands to develop storytelling in new ways. Previously, Dan Bosomworth explained brand storytelling techniques in-depth. In this infographic we gain insights on how people will respond to …..
New research showing the most cost-effective techniques Do you work in Higher Education, and interested to learn how digital marketing is driving student enrolments? Fathom has released the findings from their first quarterly EDU Standard Marketing Report to share how the sector is …..
