Posts by Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
The Top 10 world ranking email clients If you’re an email marketing specialist you’ll almost certainly know Litmus for their awesome email analytics tool and great insights. We’ve featured them several times before, including this great infographic showing trends of Email …..
Responsive Web Design is expected by consumers and backed by Google With the continued rise in mobile usage, and ‘with 25% of internet users only using mobile devices’, companies are adopting responsive design. Responsive design is typically more cost effective than …..
Chrome triumphs on desktop, but Safari on mobile If you’re a marketer or designer you’ll be aware of the dramatic change in browser use since Google introduced Chrome. This compilation from the US from Adobe Digital Index’s report clearly shows the change …..
Should we give our content more personality – the most common feature of the most shareable content? We talk about targeted and relevant content for our audience, though can we cross the line with humour and show our personal side, …..
Tesco International use viral videos to make an impact at a low cost At our #DigitalImpact2014 conference a range of brands shared their successes and hiccups on Digital Transformation. One example that stood out for me, and I thought would be …..
#DigitalImpact2014 transforming your digital world Our showreel gives the vibe of our first conference held in London on 17th September 2014 based on Smart Insights members who attended, speakers and partners. In a previous post, we gave a visual, Twitter …..
What length of copy is most shareable across social media? As we all put more effort into content marketing and our competitors do as well, we want to get cut-through, to maximise the chance of sharing. So, it helps to …..
New research shows the increase in social media stacking It hit us all years ago, but when did we realise? In our busy lives, we ‘multi-task’ at work, or in our personal lives, and some are now calling this ‘social media stacking’. …..
Travel, retail and brand examples of marketing with the new virtual reality headset You will know that the Oculus Rift is one of the hot technologies for 2015. It came to prominence in March this year when Mark Zuckerberg announced …..
Which are the most popular content marketing tactics used by UK Marketers? We are all working to exploit the ”content marketing revolution’ and are feeling the pressure of keeping up with fresh, engaging content. The Content Marketing Institute’s report reminded us that there …..
