Posts by Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
A review of key features in LinkedIn Although B2B marketers tend to focus more on reaching and interacting with their audiences on LinkedIn, this infographic reminds us that there are opportunities on Facebook too. The infographic from Marketing Mojo explains some of the basics …..
Facebook plans to filter out “promotional posts” in the News Feed from businesses and brands from January 2015 Importance: [rating=5] Recommended Link: Facebook announcement: Facebook’s overly promotional page posts in News Feed Getting your brand status updates to reach your …..
A reminder of the latest thinking on copywriting for SEO and conversion If you’re not an SEO specialist, but are involved with writing or reviewing website copy, it can be tricky keeping up with the latest approaches to writing for SEO. We …..
Which ‘Demandgen’ channels and content marketing techniques are most effective for B2B marketers? Allocating budget and resources to the right channels is always a challenge, even after fully analysing your personas, past campaigns and competitor activity. Properly defining demand generation and …..
Examples of how content marketing has evolved from 1895 to 2014 Did you know that content marketing started in 1985 when John Deere launched ‘The Furrow Magazine’ and P&G were the first to sponsor a soap opera, and this is …..
Visuals and Videos win if you want more ReTweets We thought this research worth sharing since it’s completed by Twitter’s own data scientist Douglas Mason. It suggests which types of content marketing via Twitter may be more effective. Mason examined millions of …..
New research shows a significant multiplier effect from combining search and social media advertising This research summarises how some advertisers are making their online media buys more effective by integrating social and search campaigns together. Marin Software surveyed over 200 …..
Are consumers looking for a simple ad free social network? Ello is a new social media platform designed by a small group of artists and designers. It started as a private network which is now available publicly, but with an ‘invite …..
Who uses Instagram by age, gender and country? [Infographic] With more than 150 million users and 16 billion photos shared to date, Instagram is going from ‘strength-to-strength’. For marketers, there are ongoing new features including the recent ads for the UK …..
Over half of businesses don’t have any defined responsibility for multichannel customer experience In our recent research, in collaboration with eCommerce Expo, on Managing Online Customer Experiences, one of the main challenges we wanted to investigate, is who is responsible for managing experiences – …..
