Posts by Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
Offline in an Online world – making DM work DM is certainly not dead. Research amongst cross-channel marketers undertaken by the DMA and sponsored by Ricoh UK shows that over 70% of respondents are using mail as it’s proving to …..
Research shows how PR specialists use social networks This new Social PR Survey, including data from the Social Journalism Study shows how important social media is to PR Specialists. So how are PRs using social media? Is it to post their own content, …..
New Mckinsey research highlights how to improve satisfaction McKinsey’s research on customer satisfaction highlights that consistency of service delivery is crucial. They have themed their findings around the 3Cs of Customer Satisfaction, thats: Customer-Journey Consistency Emotional Consistency Communication Consistency We all …..
How workplaces at high-tech social media giants meld work and leisure According to Edel Mahony’s research, from All Systems Commercial Fitouts, there is a new phenomenon called ‘Bleisure’, referring to the blend of work and personal life, or leisure time and he showcases …..
Tips on using Google Analytics to improve traffic building and conversion Google Analytics provides a wealth of insight, so much more than the basic visits, page views and bounce rates which are are the limit of what some marketers consider. So …..
Contact Management and Email Marketing rank highest for Marketing Automation buyers Software Advice has released their 2015 research into how buyers are selecting their Marketing Automation Software and which features are important to American companies. This year it has revealed …..
Why were these 24 CRM Vendors listed as the top suppliers? Value: [rating=4] Recommended link: 2015 CRM Market Index Report – A Complete Analysis of Market Leaders CRM (registration required for this free report) Finding the right CRM vendor can be a …..
The power of integrated social media for event promotion This infographic summarising a survey of over 1,500 event organisers worldwide, reinforces how effective social media is for event management – 75% of respondents considering it to be an important element …..
Measuring the effectiveness of your Content Marketing Strategy Our recent research with HubSpot on Competing on Content Marketing in 2015 identified that measurement of content marketing ROI was one of the main challenges of managing Content Marketing today – rated as a …..
Research showing the importance of connecting with influencers to support your business goals Reaching out to ‘influencers’ who will share your content and be Advocates of your brand is key. It’s about finding the influencers who fit your brand, resonate with …..
