Posts by Chris Soames
Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.
Covering Basic SEO, Social and Mobile SEO Value: [rating=4] Source: Internet Advertising Bureau Guide for Retailers Our commentary: Running online retail sites presents a whole raft of specific complexities for businesses, whether its systems, process or marketing related . While …..
A New way of reviewing keyword and landing page relevance Value/Importance: [rating=4] Recommended link: Source – Official Google Announcement Our commentary Yet another algorithm update from Google, this time relating to Pay Per Click. The new updates are to help Google set …..
Facebook announcements at Advertising Week, 02/10/2011 There were a couple of new features trailed for Facebook this week that this alert covers. They’re in the “coming real soon” category and the only info that others are reporting on is this …..
Before we get to the infographic, I recommend checking out the SearchEngineJournal blog post which originally shared this infographic in contains much more information than the graphic displays, you can check out the post here. When it comes to auditing SEO …..
1. New pagination tags Value/Importance: [rating=3] Recommended link: Source Our commentary A recent release from Google, these new tags are aimed at aiding the Google bot when crawling sites such as media sites (or other content rich sites) & large ecommerce …..
Using Google’s new reports to improve both SEO and conversion Google has been releasing tools for to help you with your website loading speed for some time now but what is classed as a fast website and does it really …..
Using the Geckoboard Business Dashboard for marketing Value rating: [rating=4] Recommended link: http://www.geckoboard.com/ Update – see Geckofuel Since we published the post we have had some feedback that Geckoboard looks useful, but doesn’t support social follower counts. Well it does, …..
A new in-depth guide from Distilled Value/Importance: [rating=4] Recommended link: http://www.distilled.net/linkbait-guide/ Our commentary We think this is one of one of the most useful free guides and workbooks for marketers published this year. Particularly relevant to SEO and E-PR it’s …..
What are Rich Snippets and how to create them? Rich snippets are a way of tagging specific types of content so that Search Engines and web services can use them to display additional information in search results or share to other sites. …..
Yahoo now using Bing search results in UK and Europe Importance: [rating=3] (Given the dominance of Google) Recommended link: Summary of countries affected Our commentary The Yahoo & Bing alliance is old news from this time last year, but it …..
