Posts by Chris Soames
Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.
5 DIY options for identifying duplicate content to improve SEO SEOs talk a lot about why duplicate content matters and what to do about it, marketers don’t tend to. I think an understanding of duplicate content is important to all …..
4 Things to consider when writing page titles In our recent post giving 21 simple SEO ideas we said how important titles are. Here we go into a bit more depth to show how non SEO specialists writing web copy can …..
And the 3 you need to action Value/Importance: [rating=4] Recommended link: Official Google Post from Matt Cutts Our commentary With the sheer volume of search engine algorithm updates that take place on Google alone its difficult to keep a track on amends …..
How BBC Worldwide grew traffic to the Good Food website 60% + in 12 months I recently caught up with BBC Worldwide Digital Marketing Manager, Selina Holliday, to talk through what’s involved with managing a popular online publication. I’d heard about their …..
Google Launches Google+ Pages – what’s your reaction? Value/Importance: [rating=4] Recommended link: Official Google Blog Our commentary In a move that will not surprise most, Google has officially launched “Google+ Pages”, allowing businesses to create a presence within the new …..
Implications of the new Google update focussing on Fresh Content Value/Importance: [rating=5] Source: Official Google Blog Our Commentary This latest update from Google is aimed at promoting fresh content (where relevant). The example they use on their blog I think summarises the …..
Google Product Listing Ads are now live in UK, Germany and France Value/Importance: [rating=3] Recommended link: Google Announcement & Key Questions Answered Our commentary The ability to display your products through the Google Merchant center is something most online retailers …..
7 ways to optimise for strong product pages This article touches on specific items for product pages, assuming basic on-page optimisation processes have been followed, we have covered these in my Smart Insights On-Page optimisation Guide if you’re not familiar …..
New research from Google suggests the investment is worthwhile – they would, wouldn’t they? Value/Importance: [rating=3] Recommended link: Google Research Blog Our commentary Whether using Adwords is generates incremental visits when you already rank well in natural search is a …..
New options for understanding Performance by Ad Position Value/Importance: [rating=3] Source: Inside Google AdWords & RKG Blog Our commentary For years now you have been able to use Google Analytics to garner insights on what position your ads were in …..
