Posts by Chris Soames
Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.
Our summary of the new advice from Google on SEO for startups and small sites You’ve probably heard of the Penguin series of updates that have negatively affected rankings for many companies. It’s worth being aware that last week we …..
A practical approach to creating more effective content Whether you are running a large scale publishing website, ecommerce site or simply a blog, today’s marketing has a common theme; the requirement for amazing content to encourage engagement and sharing leading …..
New Research Shows Key Ranking Factors for the UK Value/Importance: [rating=4] Recommended link: Search Metrics 2012 Ranking Factor Report Our commentary The volume of data and number crunching to form this guide is remarkable. It’s based on analysis of 10,000 selected …..
Ideas to improve the effectiveness of your AdWords creative In a traditional advertising sense, your AdWords text is your creative, your broadcast to the world aimed at helping (or is that interrupting) people on their journey as they use Google. …..
ifttt : what is it and how can I use it as a marketer? Short for “If This Then That”, ifttt is an online service that allows easy management of social services. We’ve heard more marketers mentioning it recently, so …..
A new look and less features for GWT Importance: [rating=2] Recommended link: Google Webmaster Blog announcing the new design Our commentary In the past 3-4 weeks Google have made various changes to the Google Webmaster Tool platform, including, more recently, …..
Ideas for making Google Adwords ads more effective I’ve found when managing Pay Per Click (PPC), that it’s a channel, much like SEO, in that it attracts intelligent people to manage accounts and it can quickly become extremely complex. Alternatively, …..
Google Targets Low Quality Sites Again Source : Google Inside Search Blog Importance : [rating=4] Our Commentary Google has started the rollout of a small algorithm update targeting poor quality websites. It’s been dubbed Penguin by SearchEngineLand. The techniques Google are targeting …..
The 4 most important tools for LinkedIn & your business LinkedIn is the most important social networks for B2B marketers who are taking online marketing seriously, particularly in the UK and US. LinkedIn now has an array of tools to …..
KISS: Keep It Simple Stupid A now established process within some of the world’s mega brands, social listening is now a highly competitive market in itself. With so many experts and software options it can be difficult to decide what option is …..
