Posts by Chris Soames
Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.
5 Steps to an effective SEO migration from an old to a new site Whether it’s upgrading hosting, improving your URL structure or simplifying information architecture upgrades to your web presence are inevitable for every company. As more companies reach …..
A reminder about the importance of Google’s 2012 Venice update and Google+ Local for local business services Did you notice how, earlier in the year, the results Google produced for local queries changed dramatically to give even more prominence to …..
HootSuite leading the way in the social media tools market even amongst large companies Source: Royal Pingdom survey Value: [rating=4] Our Commentary Recent data compiled and released by website monitoring business Pingdom looked at the top 100 brands in the …..
Google Shopping US shows new strategic plays from Google You may have read my post introducing Google Shopping last week on the changes coming to what is currently called Google Product. It has been interesting to watch the noise unfold on …..
Using AlternativeTo to find better ways of working If you are anything like me, you like to find new tools and ways to improve what you are doing. Software, apps and online services are often ways to aid in process …..
Introducing Google’s new retail strategies If you’re a veteran of “Internet marketing”, you’ll remember Froogle, Google’s shopping search engine which presented products freely submitted by retailers using XML feeds. In 2007, this became Google Product Search and you may have …..
Our review of backlink analysis software tools and web services Link analysis has always been an integral part to search marketing efforts. As with all marketing, you need to benchmark where you are and what your competitors are doing in …..
Using RACE to structure your social analytics Social analytics is still relatively new and yet there are already many tools offering to give you the insights to empower your marketing. Often, these tools won’t give you a full picture of …..
4 techniques to reduce duplicate site content Although we still hear a lot of recommendations on how to optimise pages and the importance of links from other sites to improve rankings, we don’t hear so many recommendations about reducing the …..
Bing Updates Webmaster Tools & Brings Back Site Explorer Value/Importance: [rating=4] Recommended link: Bing Webmaster Tools Our commentary Bing have made a huge number of updates to their webmaster platform in an update they have called Phoenix (original). The changes cover the …..
