Posts by Chris Soames
Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.
The showdown… or is it? Value: [rating=4] Our commentary: A slightly different format to usual as I am interested more in hearing people’s experiences and thoughts in this post. The recommended link below will take you to a discussion group …..
My thoughts on planning your Christmas/New Year marketing campaigns Value: [rating=5] Our commentary: I would imagine most of you are cursing me at this moment in time and I cannot say I blame you, I mean, blogging about Christmas in …..
Google Issue New SEO Starter Guide Value: [rating=5] Our commentary: In the past some people would have likely killed to get some insights about Google, from Google. Over the years and especially in 2010 Google has started to engage with its …..
Targeting competitive keyterms with links to specific pages – Distilled Value: [rating=5] Our commentary: Creating links from related sites with specific anchor text to a relevant page on your website feels like one of the most obvious parts of SEO, …..
A new tag to manage International / Multilingual websites from Google Value: [rating=5] Our commentary: A new asset this week for large multilingual sites or for those thinking of targeting new audiences was launched by the Google Webmaster team. It’s …..
How to gain high-quality links Value: [rating=4] Our commentary: A recent post on Search Engine Land (see recommended link at the end) draws out the tactics you may want to consider if you are facing the challenge or opportunity of …..
Keyword Research Process Tips Value: [rating=4] Our commentary: Keyword research is a little bit like marmite: some love it, a lot hate it. However tools have made the whole research & analysis of keywords a much easier task and to …..
A Pay Per Click Auditing process Value: [rating=4] Our commentary: With a lot of businesses using Google Adwords as a large part of their online marketing efforts I think its key to understand the ultimate metric (Sales!) and how to …..
An introduction to on-page optimisation for SEO Many of the posts or articles on Search Engine Optimisation (SEO) that you find on the web today will talk about emerging trends or the latest tools to manage this or analyze that, it can …..
Search marketing essentials is our weekly round-up of what really matters in search marketing if you’re a marketer or digital marketing specialist. Since Google is dominant in search in most markets, we focus on the changes made by Google to …..
