Posts by Chris Soames
Chris Soames is a Smart Insights blogger and consultant, he has worked in digital marketing for over 6 years with the last few years managing international web strategies for a leading travel brand. Now the Commercial Director at First 10, an Integrated marketing agency, he helps clients get clarity on their marketing strategy and create campaigns engineered to engage with their consumers to help drive sell-through. Most of all, Chris enjoys working with talented people who want to create great (& commercial) things not just tick boxes.
How can you tailor them for your business? Marketing Importance: [rating=4] Our commentary In case your wondering what Site Links are, they are the additional blue links to deeper pages in the site listed under the main domain name, often …..
Significant new feature will change clickthrough rates This week, Google recently launched an update to its search results page (SERP) which allows visitors to preview a website within the results page before making the decision to click-through. The update currently …..
How do your PPC costs compare? Should you take a closer look at Bing The latest Q3 2010 paid search market data from Efficient Frontier gives some interesting insights into the big 3 Search Engines. In short it shows an …..
SEOMOZ Industry Report Value: [rating=3] Our commentary: I don’t believe SEOMOZ will require much of an introduction these days but I felt there recently released Industry survey results deserved a quick mention. They’re of particular interest to SEO specialists working …..
Did you know that YouTube is now the second largest search engine? Here’s some proof of its importance and techniques to engage your audience Value: [rating=5] Our commentary: For the last 2 years You Tube has been widely recognised by …..
Content Marketing for Natural Search You will have no doubt read many times that ‘Content is King’. Few blog posts however do a good job at explaining why, especially from an SEO perspective. I love the potential of content marketing, …..
Google Algorithm Update? Value: [rating=4] Our commentary: A vicious rumour or is Google preparing to launch an algorithm update during the festive season? It wouldn’t be the first time Google has launched an update during one of the busiest times …..
A simple introduction to display advertising optimization through Google Value: [rating=4] Our commentary: Since the acquisition of DoubleClick Google has worked at integrating it with its other services such as Google Analytics etc. A more recent integration is into Google’s …..
Alerting you to 3 new tools: link profiles, query parameters and search CTR changes Value: [rating=5] Our commentary: As a Digital Marketer, it’s great to see companies like Google offering free well featured tools to allow you to manage your …..
Google Webmaster Tools – A guide for marketers and site owners What is Google Webmaster tools (GWT) Google Webmaster Tools is a system built by Google that gives you feedback on your website from how Google sees it. It shows …..
