Posts by Carolanne Mangles
Carolanne Mangles Dig DipM is the Digital Marketing Executive for Click Travel, an award-winning corporate travel booking platform. She is a specialist in B2B SaaS and enjoys planning and optimizing the full customer journey across all digital channels to create brand awareness, great user experience and copy that really sells the benefits of the product. She was previously Digital Marketing Executive for Smart Insights where she was involved with multiple digital channels to manage fully integrated membership campaigns to boost new customer acquisition and current membership retention. She has spoken and given masterclasses at B2B Expo on Search and Content Marketing, holds an IDM award in GDPR and loves a glass of red wine. Connect with her on LinkedIn or follow her on Twitter.
Review your digital skills to get tailored recommendations to improve your marketing skills and business results We are constantly updating content, improving the quality of our site for members and bringing new guides and tools to help your marketing needs. …..
What does your email font say about your brand? No email marketer EVER says, “I am happy with my email design and the ROI it brings.” Because the day you say so, you stop being successful. From start to eternity …..
Plus examples of what make an effective explainer video Oscar Wilde used to say that experience is the name we give to our mistakes. However, you don’t need to be as seasoned as good ol’ Oscar to know that. When …..
How B2B marketers can deliver compelling content journeys to keep a buyer’s attention Did you know 775,000,000 customers visited an IKEA store last year? How can we take the success of IKEA and their journey through home decor and meatballs …..
Chart of the Day: Only 2% of respondents will invest more than $5 million in the next 12 months – Part 7 of 10 So far in this 10 part series, breaking down Hubspot’s State of Inbound 2017 report, we …..
Chart of the Day: Marketing provide lower quality leads compared to those sourced directly by the sales reps A Sales and Marketing SLA is important, but as we found out last week 21% of respondents characterize their company’s Sales and marketings …..
Google reveals its ‘secret formula’ to how they plan, manage and optimize In August Google launched re:Work, an initiative to share their management tools – such as how to run and set up meetings and setting goals. It is more …..
10+ sites that are useful for keeping up-to-date with marketing, which do you prefer? Staying up-to-date and constantly learning is vital in marketing, particularly since so many of the digital marketing platforms like Facebook, Google and LinkedIn are moving targets, …..
Use our RACE framework to discover your ability to Plan, Reach, Act, Convert and Engage Two years ago we launched our free interactive marketing benchmarking tool to help members rate their ‘digital readiness’ for digital marketing as a whole and for the …..
How to meet today’s marketing compliance challenges with an online BrandHub Marketing departments are bursting at the seams with opportunity. Upstream they are in overdrive producing content for niche targets, using multiple agency partners and designers. Downstream, content needs to …..
