Posts by Carolanne Mangles
Carolanne Mangles Dig DipM is the Digital Marketing Executive for Click Travel, an award-winning corporate travel booking platform. She is a specialist in B2B SaaS and enjoys planning and optimizing the full customer journey across all digital channels to create brand awareness, great user experience and copy that really sells the benefits of the product. She was previously Digital Marketing Executive for Smart Insights where she was involved with multiple digital channels to manage fully integrated membership campaigns to boost new customer acquisition and current membership retention. She has spoken and given masterclasses at B2B Expo on Search and Content Marketing, holds an IDM award in GDPR and loves a glass of red wine. Connect with her on LinkedIn or follow her on Twitter.
Google+ is Google’s own social network, enabling brands to build relationships with prospects, customers, and other businesses Similar to other networks, you can share information and images, promote yourself as an individual and, if used correctly, Google+ can be a …..
Chart of the Day: Retail searches will surpass 60% mobile this year A recent report by Marler Haley shows sale and Black Friday statistics for search trends in the UK, detailing the rise in mobile searches and the implications for retailers …..
A new type of content discovery platform which allows professionals to improve their knowledge and keep track of quality content in a single feed via a Google Chrome new-tab extension It’s Monday. Your inbox shows a gazillion emails and most …..
Chart of the Day: Marketers who offer electronics have the highest mean conversion rate at nearly 25% Measuring and reporting conversion rates is vital for all ecommerce marketers. Benchmarking your conversion rate against others in the same industry can give you …..
Chart of the Day: Multiple purchase history customers have higher add-to-cart and conversion rate than single purchase history customers. This is really not that shocking – returning loyal customers (8.55%) have a higher a conversion rate because of their previous …..
Make sure you choose an SEO package that will get you results but won’t tell you these common lies SEO is an important part of any digital company – it can be the most successful way of driving traffic to your …..
Chart of the Day: Google’s share of US paid search clicks by device As of April 2017, the global marketing share percentage, in terms of the use of search engines (on desktop), heavily favours Google with over 78%. Now, in Merkle’s …..
New research shows that web users do not always know when they are viewing a paid ad With growing concern over the authenticity of online news, a study carried out by content marketing agency Ad-Rank Media revealed some interesting insights …..
69% of customers are ‘concerned’ with their data on IoT devices This infographic from Gigya, shows the results of their most recent survey exploring privacy and personal data issues. It is interesting that with the latest changes to GDPR, soon to …..
What challenges impact the ecommerce industry and how can you overcome them according to your customers? With advancements in technology, the ecommerce industry has become an intensely competitive space. As an ecommerce business, you are bound to face competition from …..
