Posts by Carolanne Mangles
Carolanne Mangles Dig DipM is the Digital Marketing Executive for Click Travel, an award-winning corporate travel booking platform. She is a specialist in B2B SaaS and enjoys planning and optimizing the full customer journey across all digital channels to create brand awareness, great user experience and copy that really sells the benefits of the product. She was previously Digital Marketing Executive for Smart Insights where she was involved with multiple digital channels to manage fully integrated membership campaigns to boost new customer acquisition and current membership retention. She has spoken and given masterclasses at B2B Expo on Search and Content Marketing, holds an IDM award in GDPR and loves a glass of red wine. Connect with her on LinkedIn or follow her on Twitter.
Chart of the Day: These are the 17 most important Google ranking factors + the periodic table of SEO success factors Yes, ‘in the world’ might have been a bit of an exaggeration, but do you know what is the …..
Take an exclusive look inside our library of actionable strategy guides, templates, and e-learning modules, covering campaign planning, integrated lifecycle marketing, and managing digital transformation Our Guides, Templates, Quick Wins, E-learning modules and personalized learning plan are of high quality …..
But what does this mean? We’re all aware of the length of meta descriptions – the snippets of information we see in Google Search – but how important are they and do people even pay attention to them? Previously, the …..
Google puts A/B testing tools at everyone’s fingertips by making it’s Google Optimize product free There may be no such thing as a free lunch, but since it launched out of beta in March 2017, there’s a free CRO package that …..
Why social media customer care is important in retaining loyal customers and positive brand awareness With all the noise and saturation of businesses and brands online vying for more clients and customers, there is one guaranteed thing that any smart …..
Chart of the day: Know how and where to target Generation Z consumers in 2018 Generation Z, also known as post-millennials, are the latest generation to take to online media consumption, adopting a social and mobile-first approach to online research channels. …..
The best Christmas Website designs and landing pages of 2017 Christmas time is upon us and if you’re a retailer, then I’m willing to bet that you have put up some Christmas decorations somewhere. If you have a brick-and-mortar shop, …..
How successful were brands in their 2017 Black Friday campaigns? Each year, online retailers make new records during the Black Friday and Cyber Monday shopping period. 2017 is no exception. ContactPigeon, a marketing automation platform for 200+ eCommerce brands, recently …..
How to make the most out of SEO tools to increase your internet presence When it comes to SEO, you can’t have enough hacks or tricks up your sleeve (at least, I can’t). After all, ranking on Page 1 of …..
Chart of the Day: Do you know how to convert your audience into buying customers this Cyber Monday? It seems that Cyber Monday is only thought of as the ‘little sister’ of Black Friday, but last year Cyber Monday brought in $3.45 …..
