Posts by Carolanne Mangles
Carolanne Mangles Dig DipM is the Digital Marketing Executive for Click Travel, an award-winning corporate travel booking platform. She is a specialist in B2B SaaS and enjoys planning and optimizing the full customer journey across all digital channels to create brand awareness, great user experience and copy that really sells the benefits of the product. She was previously Digital Marketing Executive for Smart Insights where she was involved with multiple digital channels to manage fully integrated membership campaigns to boost new customer acquisition and current membership retention. She has spoken and given masterclasses at B2B Expo on Search and Content Marketing, holds an IDM award in GDPR and loves a glass of red wine. Connect with her on LinkedIn or follow her on Twitter.
Chart of the Day: Audience breakdown of the top 6 sites We all know that sites owned by Google have a large traffic share of the total internet population, however, do you know the other top performing sites? New research by …..
Chart of the Day: How OTAs reach online vacation buyers? With the rise of online price comparison sites and review sites now offering hotels and flights for purchase, the competition for the ecommerce travel industry has never been so fierce. So …..
The most important trends and innovations across the customer lifecycle to inform your 2018 ecommerce strategy using the RACE planning framework Knowing the key techniques to improve your conversion rates is vital to any ecommerce marketing strategy. We will be …..
8 areas of innovation to improve your organic and paid search marketing strategy As part of our digital marketing trends for 2018, we have created a series of posts focused on different channel trends and statistics to help inform the …..
A detailed list of the best digital marketing tools we recommend to help you reach, act, engage and convert your target customers Having the right set of software tools to manage data insights, content and digital marketing is essential! Without …..
What’s new in the travel industry? Keep up to date with the latest trends and innovations to streamline your strategy The multichannel marketing approach It is vital that there is a multichannel marketing plan in place for all online travel …..
But how slow is too slow? Providing a high quality and fast user experience has always been a priority for Google – Mobile AMP pages were introduced to do just that (provide a faster user experience). Yesterday they announced that …..
The latest trends and innovations using VR / AR and interactive video to keep an eye on in 2018 Video is by no means a new marketing innovation, but it seems to be on the rise and considered the number …..
Chart of the Day: Compare desktop and mobile social media platform reach benchmarks across various counties In a recent report by Ofcom, ‘The international communications market 2017’, global comparisons of social media reach has been revealed. The use of social media …..
A visual checklist to the essential features of an ecommerce site to ensure success Your site needs to have quality products that attract customers and a user-friendly design to convert users into loyal and recurring customers. There is already a …..
