Posts by Carolanne Mangles
Carolanne Mangles Dig DipM is the Digital Marketing Executive for Click Travel, an award-winning corporate travel booking platform. She is a specialist in B2B SaaS and enjoys planning and optimizing the full customer journey across all digital channels to create brand awareness, great user experience and copy that really sells the benefits of the product. She was previously Digital Marketing Executive for Smart Insights where she was involved with multiple digital channels to manage fully integrated membership campaigns to boost new customer acquisition and current membership retention. She has spoken and given masterclasses at B2B Expo on Search and Content Marketing, holds an IDM award in GDPR and loves a glass of red wine. Connect with her on LinkedIn or follow her on Twitter.
Shockingly, 94% of respondents aren’t ready for GDPR With the new GDPR changes being implemented in May, it is a hot topic on every marketer’s mind. The change in regulations will affect the way companies can retrieve, use and store …..
Chart of the Day: A gradual transition from desktop-first to mobile-first for EU5 ecommerce? comScore has recently released their EU5 report – detailing the ecommerce trends and benchmarks in Germany, France, Italy, Spain and the United Kingdom. Mobile reach vs. Desktop …..
Review how link retargeting can help improve your reach and potential site visitors As the new year gets into full swing, ecommerce businesses and entrepreneurs look to find the latest trends in order to keep up with the ever-evolving world …..
20+ essential features that you need to include in your Twitter marketing strategy Since spinning off into its own company in 2007, Twitter is constantly updating and introducing new features to help usability and the way brands can take advantage …..
Smart Insights Alert: Organic content distribution is about to get easier for Twitter users Twitter announced yesterday that they’re introducing a new ‘share’ button for mobile users. In short, this will allow users to sent tweets to friends, colleagues, and …..
Smart Insights Alert: The new tools include a single multi-country feed If you’ve ever run an AdWords campaign you’ll be familiar with the process, but now the AdWords platform has introduced new Merchant Centre tools: Adding or overriding product data with …..
‘Conversions’ is what you aim for as an email marketer. But are you walking the right path in the pursuit of it? Many email marketers, focus so much on revving up the campaign performance metrics that they fail to see …..
Chart of the Day: 39% of marketers don’t think their organization’s marketing strategy is effective Having already looked at top priorities in organizations, marketing and sales priorities and challenges, it is now time to address whether above all else marketers feel marketing is …..
26+ features for a successful Facebook social strategy Facebook dominates social media use with an extensive base of 2 billion users who can be reached by organic or paid advertising tools and targeting options. But, it’s easy to get lost …..
Is the rise of online bullying and hate / fake news putting the younger generation off interacting on Facebook? Recent figures have shown that Facebook’s monthly active users between 12-24-years old have decreased, but why are the younger generations moving …..
