Posts by Carolanne Mangles
Carolanne Mangles Dig DipM is the Digital Marketing Executive for Click Travel, an award-winning corporate travel booking platform. She is a specialist in B2B SaaS and enjoys planning and optimizing the full customer journey across all digital channels to create brand awareness, great user experience and copy that really sells the benefits of the product. She was previously Digital Marketing Executive for Smart Insights where she was involved with multiple digital channels to manage fully integrated membership campaigns to boost new customer acquisition and current membership retention. She has spoken and given masterclasses at B2B Expo on Search and Content Marketing, holds an IDM award in GDPR and loves a glass of red wine. Connect with her on LinkedIn or follow her on Twitter.
Over 50% of consumers frequently factor in online reviews before buying a product It’s no secret that online shopping is continuing to evolve with the habits of consumers. And in the social media era, consumers have louder and stronger voices …..
The biggest social media platform changes this week, including important algorithm updates affecting non-mobile optimized websites. Last week, we reported that Facebook is introducing Watch, a new video platform where they intend to start creating original content – with advertising …..
Chart of the Day: 21% of respondents characterize Sales and marketings relationship as either misaligned or ‘don’t know’ – part 5 of 10. For a working, thriving business you need a working and thriving team. If your teams aren’t happy and …..
Our goals are the same as they’ve always been: attract customers’ attention, stick in their memories, and provide a great service (or product) they keep coming back to. That’s never going to change. So what’s the difference? Consumer choice. Gone …..
Social media essentials: Facebook Watch, Instagram and Facebook to be redesigned for readability, and WhatsApp set to allow money transfers There haven’t been many platform changes in social this week (August is a quiet month typically), but these are the …..
A concise list of the most popular email marketing systems With a multitude of email marketing systems readily available, it can be hard to find the right one. Your email system needs to benefit your goals! 5 steps to selecting …..
Chart of the day: Closing more deals remain the top priority for sales teams worldwide, whilst getting a response from prospects remains a challenge – part 3 of 10. Last week, my chart showed the priorities and challenges of a …..
Chart of the Day: Growing SEO and organic presence are higher priorities than product videos and webinars – part 2 of 10 For my next instalment in my Marketing and Sales 2017 statistics breakdown series, I am focusing on inbound marketing …..
Chart of the Day: Digital Marketing statistics – Converting leads to customers remains a top marketing priority over the next 12 months – part 1 of 10 It is important to know how sales and marketing are evolving, and how/ when this …..
Chart of the day: A recent study has shown that customers want better customer service from your brand. It’s no surprise that a good customer support service is topping the list of what customers want most from a brand. Having a …..
