Posts by Carolanne Mangles
Carolanne Mangles Dig DipM is the Digital Marketing Executive for Click Travel, an award-winning corporate travel booking platform. She is a specialist in B2B SaaS and enjoys planning and optimizing the full customer journey across all digital channels to create brand awareness, great user experience and copy that really sells the benefits of the product. She was previously Digital Marketing Executive for Smart Insights where she was involved with multiple digital channels to manage fully integrated membership campaigns to boost new customer acquisition and current membership retention. She has spoken and given masterclasses at B2B Expo on Search and Content Marketing, holds an IDM award in GDPR and loves a glass of red wine. Connect with her on LinkedIn or follow her on Twitter.
Structure your next big marketing campaign using the 5-step RACE Framework to inform your strategy. Integrated across plan, reach, act, convert and engage, our marketing solutions are proven to win more customers and accelerate your ROI Have you got an …..
Opinion: A writer writes, a marketer reports? – The lazy day approach to not knowing how your role is integrated with the full marketing mix How many digital marketing skills do you think you have? Do you think you’re employable …..
Learn how we updated and improved our key membership pages to increase conversion and improve the quality of leads with simple customer-centric copy changes To stay ahead of the competition, you need to keep monitoring and reviewing your key sales …..
SMEs need to choose a CRM that is easy to use and will grow with their business – without additional costs A good customer relationship management system is vital. Whether you’re a large enterprise with multiple products, integrated marketing and sales …..
Google file for a patent to retrieve images of users on their smartphones, launch Gallery ads in Beta, podcasts now playable in SERPs and the ASA issue another warning to Love Island influencer What do you need to know to …..
“Self-indulgent, poorly written shite” that screams “me! me! me!” before the needs of the customer. Over the last few years, Oasis has released campaign adverts that play on the advertising industry. Calling out the behind-the-scenes thinking of adverts in order …..
How influencer marketing can fail if you chose the wrong influencer, channel of promotion and don’t understand the audience you’re targeting Question: would you rather spend thousands (or even hundreds of thousands) for an influencer with 1m+ followers on social …..
How to apply our RACE Planning Framework and SOSTAC® to a B2B digital marketing plan We pride ourselves in giving you content that you can apply directly to your company – whether you’re a burgeoning start-up trying to make your …..
Learn how to optimize your search marketing tactics to outrank your competition and win traffic and leads in 2019 by the SEM experts How has 2018’s Google search algorithm updates affected your business this year? Did you know there’s been …..
Flying Autonomous Vehicles, Biochips, and Blockchain for Data Security – how long do we have to wait until we start seeing these emerging technologies take shape? Changes in technology are inevitable as we strive to create products and ways to …..
