Posts by Bryony Thomas
Bryony Thomas is our Expert commentator on the fundamentals of marketing which are still so important to get right. She is Author and Founder of Watertight Marketing, and a no-nonsense marketer and business speaker, specialising in helping ambitious small businesses set things up. Her blog post is adapated from her book, an entrepreneur's step-by-step guide to putting a marketing operation in place that delivers long-term sales results. You can connect with her on LinkedIn, Twitter, Google+ or Facebook.
Plus three ingredients that you can combine to create a powerful name and strap line The name you select for a brand, product or service will clearly have a major impact on how prospects and customers perceive your service, but what are the options …..
Getting noticed with ‘Three S Timing’ for content marketing campaigns In my previous article covering the core tenets of the Watertight Marketing Framework, I looked at earning the right to a person’s time. This can be achieved by developing a range of …..
What is influencer marketing and how to use it? Buying decisions, particularly high-value or complex ones, are not made in isolation.You need to know who your buyers are talking to, and get those people on side. You need to know who’s …..
Essential techniques for making your communications more customer-focused It’s no secret that effective timing is an essential ingredient of successful marketing. Spotting seasonality and maintaining frequency are the easy things to manage. Getting people to want to spend time with …..
Learn to love The Logic Sandwich To successfully take people through a whole buying decision, you need to find the right balance between satisfying their emotional and logical needs. The human brain has two halves: the left side of the …..
A checklist of the 13 most common touchpoint leaks Over nearly two decades in marketing, and across well over 200 businesses – from as large as Microsoft and as micro as the back bedroom – I have yet to find …..
…or How real people really buy things When people are buying something that’s important, expensive, or risky, they don’t generally do it on a whim. They go through a few stages weighing up options and looking at alternatives. Every step …..
