Posts by Alexander Clark
A former member of the Smart Insights team, I’m always on the look out to collaborate with the finest minds in Digital Marketing. Currently working at Silverbean, I have a distinctive interest in all things outreach, content, strategy, and measurement. If you’d like to get in touch, you can do so through my LinkedIn or Twitter accounts. When I’m not planning new campaigns and content, I love playing the Bass Guitar and Drums (not necessarily at the same time) also racking up as many hours as possible on Football Manager and the Rugby pitch.
It’s been known for a little while that Mr Zuckerberg is incredibly excited about live video on Facebook and the newest update “Facebook Live” is a clear indication of this. Importance: [rating=3] (If you use or manage Social Media Accounts) …..
Google have released a revised version of their Search Quality Raters Guidelines, 5 months after their first (official) incarnation. Importance [rating=5] (Webmasters & SEO Consultants) Recommended Source: Google Quality Rater Guidelines Google released the very first “official” Search Quality Raters …..
Adwords bidding landscape has changed as Google confirm the right sidebar on desktop SERP is to be removed. Importance: [rating=5] (For PPC Managers & SEO managers) Recommended source: Search Engine Land Google have ended their six-year experiment with the Sidebar ads, …..
Google are proactively asking business owners to keep their Knowledge Graph information up-to-date, by directly suggesting edits. Importance: [rating=3] (Webmasters and “Official Representatives”) Recommended source: Successful SEO Guide In an interesting move, Google have begun to ask people who they …..
Technology is advancing at such a rapid pace and many businesses are struggling to keep up. In recent years, the introduction of 3D printing, intelligent robots and self-driving cars are all facilitating a technological change that is happening at lightning …..
Discuss and find out the latest news in our new Community feature. Long time users of Smart Insights, might remember ‘Digital Marketing Answers’ which was a forum for asking questions which we and other members would answer. It was a …..
Panda Integrated into Googles’ Core Ranking Algorithm Importance [rating=4] (Webmasters & SEO Consultants) Recommended Source: 7 Steps to Successful SEO Guide. Update 20th of Jan 2016: Another major set of ranking changes over the weekend (16th-17th of Jan) led some to …..
The self-proclaimed “world’s gathering place for all who thrive on the business of consumer technologies”, CES 2016 has been as popular as ever. Here’s our roundup of the most important new tech innovations relevant to marketers. More marketers than ever …..
How do the trends of 2015 compare to 2016 and what are the implications for your marketing investments in the year ahead? Around November/December/January of every year, there is a flurry of posts discussing the trends for the following Season. This …..
A must-read for anyone responsible for SEO or Content Marketing Importance: [rating=5] For all Webmasters, SEO Consultants, Content Producers and Web Designers Recommended link: Google’s new Search Quality Rating Guideline Yesterday (November 19th 2015), we saw the release of an …..
