Posts by Alexander Clark
A former member of the Smart Insights team, I’m always on the look out to collaborate with the finest minds in Digital Marketing. Currently working at Silverbean, I have a distinctive interest in all things outreach, content, strategy, and measurement. If you’d like to get in touch, you can do so through my LinkedIn or Twitter accounts. When I’m not planning new campaigns and content, I love playing the Bass Guitar and Drums (not necessarily at the same time) also racking up as many hours as possible on Football Manager and the Rugby pitch.
European online advertising spend is growing 9.7% year on year. But who is spending the most? IHS Inc. & IAB Europe have recently announced some interesting findings from its European Online Advertising Report, highlighting a sizeable increase in advertising spend, compared …..
Here is a breakdown of the most expensive keywords across some of the major industries. Last year Google earned a staggering $67.39bn (97% of their revenue ) through their online pay-per-click advertising and with this set to increase this year, let’s have …..
Showing the variation in the decision process within different international markets Luxury brands are on an upwards trajectory, with a recent McKinsey report showing that online sales are expected to double in the next 5 years – from the 6% to 12% …..
Our summary of the wide number of changes to Google AdWords and Analytics announced at the Google Performance Summit. Value: [rating=5] (Webmasters, Account Managers, SEM Professionals, PPC Professionals) Recommended links: Google Analytics blog & Google AdWords Blog Yesterday (24th May 2016) …..
New research shows the growing importance of social media in influencing purchase in younger demographics Global Web Index, asked Internet users between the ages of 16 and 64 to compare their use of search engines and social media when selecting …..
A quick briefing on the 6 new Google services announced at Google I/O 2016 It’s important to keep up to date with the new spiel and jargon within #martech and media, to identify new marketing opportunities, or even if it’s …..
What is the industry standard click-through rate (CTR) in AdWords for your company? When you’re running an Ad Campaign from scratch, or even if you’ve been running one for a couple of years, it can be tough to know how …..
Internet Explorer has finally been dethroned from atop the Web Browser perch Microsoft’s clunky and outdated web browser has been on a gradual decline since 2008 and has eventually been overtaken by Google Chrome as the most world’s most widely used …..
Moz releases a new free tool to help you discover, prioritize, and build lists of high-quality keywords. The Keyword Explorer (KWE from herein) comes as part of the Free tools offered by Moz, a leader in Digital Marketing and Search Tools. It’s …..
Back in February, Google decided to end their six-year run of experimenting with Sidebar ads, instead opting for a new format. The rationale behind this was to move the search results to be more aligned with the Mobile experience, removing …..
