Posts by Fiona Lomas
Fiona Lomas has over 15 years’ experience gained as a senior marketer developing and turning around leading consumer FMCG brands working in UK, EMEA and Global roles for Beiersdorf (NIVEA), Kraft Foods, Fox’s Biscuits, AVON Cosmetics and Bravissimo, Fiona Lomas (MCIM) founded The Brand Detectives, a strategic marketing consultancy focused on hunting down sustainable growth for courageous consumer brands. Fiona is also a guest lecturer and mentor on the BA Marketing and MSc Brand & Design Management programs at Plymouth University. Connect with her on LinkedIn.
Six steps to writing research questions that get the best results Eureka! You’ve got an idea for a business, product, service, or new functionality, a solution to a problem, or a hypothesis about why something is happening. Unfortunately, it’s a …..
How to write briefs that deliver great design work In an increasingly crowded world, design work is key for businesses as they fight for mental availability through distinctiveness and clear branding. As businesses put design at the heart of their …..
Understanding differences in culture can help you build more effective content to reach beyond borders You only need to travel abroad or spend time with people who don’t come from the same place as you to see the impact of …..
