Posts by Somya Mehta
Chart of the day: Most shared Facebook content 2017 Even though there isn’t one single formula for what makes content go viral on social media, it’s crucial for content creators to understand which type of content tends to work well online and …..
Chart of the Day: Understanding word of mouth in the digital age Word of mouth has always been a powerful method of marketing. Yet, marketers often struggle to make the most of this avenue. As with other areas of marketing, word …..
Chart of the Day: Importance of video in digital marketing As marketers find newer, more creative ways to attract audiences, video usage is becoming a key scope of interest for revenue growth. Video is no longer considered a niche skill …..
Chart of the Day: How do micro-influencers and mega-influencers compare in Instagram engagement rates When you think of Influencer Marketing, names like Kim Kardashian and Kylie Jenner are the first to pop up. Renowned celebrities or mega-influencers, with millions of followers, are …..
