Posts by Mark D. Hall
Seasoned Voice of Customer (VOC) Insights, Customer Experience (CX) and Conversion Rate Optimization (CRO) professional. Mark raises the revenues and customer loyalty of E-Commerce and SAAS-based brands by finding and fixing the ‘holes’ in their customer experience. For over 20 years Mark has worked with a wide range of clients, including AT&T, AutoZone, American Express, Delta Dental, Kaiser Permanente, Denon, Edmunds, eDriving, SpyTec and The California Lottery. Mark holds a B.S. in Engineering from the University of Washington, and an M.B.A. from the University of Colorado. When not working, Mark enjoys playing tenor saxophone, mountain biking, reading and watching soccer. Read his blog, connect with him on LinkedIn or follow him on Twitter
Legendary American football coach Vince Lombardi said it best: ‘Practice does not make perfect. Only perfect practice makes perfect.’ If you’re running around like crazy – doing redesigns, running split tests, and adding new technologies – but don’t know the best …..
You can add smarts to your experience in one of two main ways: either by adding human intelligence – and with it, a dose of empathy or by adding an automated form of intelligence ‘Work smarter, not harder’ has always …..
Sales guru Jim Rohn aptly said: ‘Success is neither magical nor mysterious; it’s the natural consequence of consistently applying the fundamentals.’ I agree wholeheartedly. In order to sell better online you need to know the fundamentals, or essentials, of persuasive …..
How and where to get human input for your web experiences We live in an age of high online connection, but low interpersonal connection. Even in relatively casual settings, people just don’t chit-chat as much anyone. And this bums me …..
Whether you’re new to Conversion Rate Optimization or a seasoned pro, you need a solid CRO programme to take your digital marketing career to the next level Done a lot of split or multivariate tests, or various other CRO activities, …..
Learn how to craft a customer-centric email sequence that engages and converts with personalized content Content marketing – in fact, all things content – seemed to be all the rage in 2017. Companies and agencies pushed out more emails and …..
Cheap isn’t necessarily bad The word cheap can have bad connotations – as in, poorly made, or won’t last for long. This may be true for many products. But when it comes to services, cheap can be good, because it …..
5 easy steps to improve your ecommerce conversion rate using personalization tools, segmentation, interaction data (AOV and RPV) and campaign split testing As a marketer you’re always seeking the holy grail that will grow your revenues, that insight that tells …..
