Posts by Mark D. Hall
Seasoned Voice of Customer (VOC) Insights, Customer Experience (CX) and Conversion Rate Optimization (CRO) professional. Mark raises the revenues and customer loyalty of E-Commerce and SAAS-based brands by finding and fixing the ‘holes’ in their customer experience. For over 20 years Mark has worked with a wide range of clients, including AT&T, AutoZone, American Express, Delta Dental, Kaiser Permanente, Denon, Edmunds, eDriving, SpyTec and The California Lottery. Mark holds a B.S. in Engineering from the University of Washington, and an M.B.A. from the University of Colorado. When not working, Mark enjoys playing tenor saxophone, mountain biking, reading and watching soccer. Read his blog, connect with him on LinkedIn or follow him on Twitter
Sometimes it’s when you’re running the fastest that you need to slow down and ask some critical customer-related questions It’s a good time to ask a few questions. If you’re like most digital marketers, you’re pretty busy planning and executing …..
Your digital marketing should use the communication mode your prospects prefer: videos. By producing compelling brand origin, segment-specific and explainer videos, you’ll stand apart from the competition Everywhere you look these days, people are staring at screens. What they’re viewing …..
Recent research shows that bots can communicate better and faster than humans It seems that almost every day, pundits warn us about the dangers of implementing AI-based apps too quickly. One oft-cited Oxford University study predicted that nearly half of …..
Customer listening is now essential Ever talked with someone who doesn’t seem to listen to you or let you get a word in edgewise? Pretty annoying, right? The same is true in digital marketing. In order for you to market …..
Qualified leads are your lifeblood, so here are three ways to capture more leads on your mobile landing pages Qualified leads – in the form of emails you have captured and nurtured enough to effectively sell to – are the lifeblood …..
Content marketing includes more than articles. Videos can help increase engagement and leads, which is why you need to make the most of them It used to be that content marketing meant just that – just content, with perhaps static …..
Mobile experiences are now the norm Smartphones are everywhere, and they’ve grabbed our attention. Maybe even too much! Based on seeing my teenagers’ faces almost constantly buried in their screens, I’m sure mobile website usage will ramp-up much further in …..
Learn several analytical data sources you should tap into within your lead-generation, e-commerce and other online contexts, and how to quickly synthesize and share the insights As a digital marketer, you clearly need customer insights to drive your tactics and …..
“Work smarter, not harder” – that’s always been my mantra (but ironically, only said after I end up doing a helluva lot of hard work!) When it comes to e-commerce merchandising, we now have the technology and tactics we could …..
Learn the value of chat interactions for your business Here’s the first thing to know about chat, and online communication in general: direct, real-time human interaction improves brand engagement. Granted, people who know the exact product or service they want …..
