Posts by Robert Jones
Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.
Chart of the day: Celebrities and influencers on YouTube lead the way with earnings. YouTubers with over 7 million followers are earning $300,000 on average, Facebook and Instagram accounts with over 7 million followers are also getting over half that …..
Chart of the Day: Key Financial Services Industry Marketing Trends There were 347 million mobile payments made via banking apps in 2015. This is a rise of 54% compared with 2014. In addition to 417 million payments made via internet …..
Chart of the day: In a recent study on customer sentiments on virtual reality, by Ipsos MORI, they find that over 3 in 10 don’t care about VR at all, and many think VR is just for gamers VR devices …..
Over half of customers prefer to buy from a site using guest checkout In our latest Chart of the Day, we find that research by Worldpay suggests there are several key barriers to cart abandonment, including lack of guest checkout and …..
With the news that social influencers being a big hit with hard-to-reach men online, recent research suggests that brand ambassadors and ongoing relationships with brand ambassadors are the most effective forms of influencer marketing. The study was conducted online with …..
Chart of the Day: We explore recent research which shows that long term social media marketing engagement leads to increased sales and loyalty. In a study by SocialMediaExaminer, marketers believe that when compared to short term work, long term efforts …..
Chart of the Day: What are the reasons for abandoning cart during checkout? In our latest Chart of the Day, we look into why customers abandon at checkout. Abandonment is a big issue for marketers and ecommerce professionals, but in addition …..
Chart of the Day: we question whether flash sales and daily deal marketing services are still giving customers what they want? Daily deal sites have taken a few blows over the years, Groupon cut staff and fired it’s CEO, Living …..
Hidden navigation menus, such as hamburger menus negatively affect discoverability, increase task time and perceived difficulty of the tasks. Quantitative user testing studies aren’t as common as qualitative studies in the world of User Experience Research, but this brilliant study by …..
Digital Strategy moves into 2nd place whilst Branding advice becomes less sought after Many senior marketers search for an agency starts exactly where you might expect, by searching. Agency Spotter, which helps connect agencies and buyers have analysed their search …..
