Posts by Robert Jones
Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.
Chart of the day: Analysis of email errors and subject lines suggest Monday is the worst day for email sending In a study by Boomerang App in late 2016, Monday is found to be the day to avoid sending emails The …..
Pizza Express are embracing chatbots in their social media – how easy was it for us to book a table and what are the implications for other E-commerce sites? Pizza Express have launched a new chatbot on Facebook Messenger, they …..
Chart of the day: Advertisers that implemented Influencer Marketing in 2016 received $11.69 in Earned Media Value (EMV) on average for every $1.00 they spent. A report by RhythmOne highlights the influencer marketing benchmarks for full-year 2016, finding that influencer marketing is …..
Chart of the day: Most consumers agree that video is the best way to get to know a brand online Around three-quarters (74%) of consumers said there was a connection between online video and their decision making process on whether to …..
Chart of the day: customers delete smartphone applications mostly because the app is not useful A study of over 2,000 app users found that users delete the app because it’s either taking up too much space on their device or the …..
Our new guide shows you how to set up and optimise your tag management system Today, marketers have a wealth of potential tools to manage their digital marketing as shown by the Smart Insights infographic wheel of digital marketing technologies …..
Chart of the day: Qualitative research dominates persona research and such research leads to revenue success Most businesses are using qualitative research techniques such as interviews to create their personas, according to research by Cintell. Quantitative techniques such as surveys …..
Chart of the day: marketers salaries vary by sector, with a huge £23,000 difference between gambling and Education. Research into marketing salaries by MarketingWeek suggests that marketing is still often understood and is seen as a cost rather than as an …..
Chart of the day: Facebook advertising cost per click across the World Facebook advertising cost per click (CPC) is highest in Australia, Norway and Japan, where as Taiwan, Portugal and South Africa were found to be cheapest for CPC ads, …..
Chart of the day: Just over half (56%) of European ads reached their desired age group of 25 to 54. Nielsen investigated how many ads have reached their desired audience finding that ads aren’t always reaching the desired audience. Yesterday …..
