Posts by Robert Jones
Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.
Chart of the day: The majority of marketers say their content marketing strategy is effective and say their strategy is more effective than the previous year – but they also expect to produce more content next year than they are …..
Chart of the day: Research by Advertising Association and Warc finds that digital dominates UK advertising spend Magazine advertising continued to decrease, whilst digital magazine advertising is expected to grow. Regional newspapers and Direct Mail see the biggest decreases, whilst …..
Chart of the day: most users find their favourite brands on Snapchat by searching for their username The research by Snaplytics shows that most Snapchat users wanted to engage with brands and actively seek them out on Snapchat The latest …..
Chart of the day: Market research budgets have been cut whilst marketing budgets are being sustained Market research (increasingly referred to as “insight”) budgets are taking another cut this year, according to research by the Institute of Practitioners in Advertising, …..
Chart of the day: Content marketers are changing the social metrics they use to judge their content Social Media Matrics, such as Facebook shares, video shares and retweets on Facebook are becoming increasingly important for measuring content marketing success. Recent …..
Chart of the day: social media marketing and content marketing budgets are expected to increase more than any other channel in 2017 Marketers were asked to indicate whether particular types of marketing would either stay the same, increase or decrease …..
Chart of the day: Marketers aim to measure video and other digital media performance with cost per acquisition Most use site traffic and ROI to measure performance, but marketers expect to continue to use site traffic, ROI and also use …..
Chart of the day: User researchers are taking advantage of multiple user experience (UX) research techniques A study discovering the UX research techniques used most often reveals that researchers are using multiple methods with key techniques and emerging techniques equally …..
Chart of the day: The biggest challenges for growing email list size include increasing sign-up rate and improving content New research from Ascend2 found that improving email sign-up conversion rate and improving content quality and relevancy are both the biggest …..
Chart of the day: Dark posts are mot expensive than boosted posts on Facebook, whilst boosted posts are shared more. Research has found that dark posts have less interaction and cost more than boosted posts. Dark posts are a term …..
