Posts by Robert Jones
Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.
Chart of the day: length of time for results is the biggest challenge for account-based marketing, according to those in the field Research by #flipmyfunnel amongst account-based marketers has found that length of time for results to show is the …..
Chart of the day: People skip video ads because the content doesn’t resonate with them It’s a familiar sight now, when watching online videos there is either a video ad before or during. Research carried out by MarketingSherpa found what …..
Chart of the day: Most customers have to contact companies twice to get a resolution to a customer service problem Research by maru/edr has found that almost 8 in 10 customers contact companies by one method (such as online chat) and …..
Chart of the day: Mobile search and Mobile display have grown rapidly from 2015 to 2016 in Europe. Mobile video rose more than 20% between 2015 and 2016, according to the Adex Benchmark from IAB and IAB Europe. The UK leads …..
Chart of the day: Most marketers are empowered to collaborate with sales Research has found that marketing and sales are aligning more than ever, sharing insights and metrics. The study shows marketers usually understand what sales need from them. The positive …..
Chart of the day: User generated is the single most influential factor in determining purchase intent. User-generated content (UGC) includes things such as photos and reviews sent in by previous customers. Nine out of ten (90%) of US customers who took …..
Chart of the day: Data, analytics, and insight are critical to business success. Insight and data are empowering growth. Marketers understand the important of data and businesses understand how data drives growth. The research by Mediasense, in association with Ipsos …..
Chart of the day: Over half of loyalty program users in North America don’t know if the program offers a mobile app There is a huge demand for mobile apps for loyalty programs, according to the large scale loyalty program …..
Chart of the day: Poor quality data is the reason for bad digital marketing campaign planning Over 4 in 10 (43%) respondents to a survey by ExchangeWire Research and Xaxis said lack of quality data was the main reason for …..
Chart of the day: Usability testing budgets have increased in 2016 compared with 2015, in an early-2017 study by Usertesting.com Budgets are either increasing or staying the same for most respondents, budgets are only decreasing for such a small amount of …..
