Posts by Robert Jones
Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.
Chart of the day: Google trends reveals 55% more searches for Halloween than Christmas Analysis of Google trends by Marley Hayley, has revealed that Halloween is more popular than Christmas in the UK. Related search terms to Halloween had 11.4 …..
Chart of the day: Research has found customer are twice as likely to recall ads, when they are exposed to those ads on multiple devices Research by On Device found increased brand awareness, increased recall and increased “top of mind” …..
Chart of the day: AB testing is the most popular method of improving conversion rate optimization (CRO) – personalization is the least used technique Feedback and insights from surveys and usability testing are also popular methods of improving conversions. Are …..
Chart of the day: Customers trust traditional channels more than digital channels Customers indicated they trusted traditional channels such as TV, print, radio and outdoor ads, over digital channels such as search engines, sponsored blog posts and ads on mobile. …..
Chart of the day: Creating the right content is one of the biggest challenges facing marketers when it comes to mobile marketing Research by Incite Group and Open mobile media, has revealed in their latest State of Mobile report, that …..
Chart of the day: Research by Google reveals why it’s so important your mobile website has good user experience Mobile experience directly affects conversions and whether users will purchase again. Users who have a bad mobile user experience are 60% …..
Chart of the day: Research reports are king! Research reports are the content type that generates the highest conversion rate when used for lead generation Research reports, video and social media content all provide a high conversion rate. Reports are …..
IKEA isn’t just innovating in their design process, they are innovating in their customer research approach too Global home furnishings and meatball brand (IKEA sell 150 million meatballs a year), IKEA of Sweden already innovate in their democratic design approach …..
Chart of the day: Global cart abandonment rates have increased 1.3% (up on the previous quarter) to 76.9%. The latest installment of The Remarketing Report (Q2 2017) by SaleCycle has found that in this quarter the average conversion rate is …..
Chart of the day: Businesses are either fairly responsive or it simply depends on the channel or situation. Research by CMO Council has found that 45% of businesses are fairly responsive to customer feedback and customer needs, whilst 36% say …..
