Posts by Robert Jones
Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.
Chart of the day: Most user experience (UX) research is conducted during the design and prototyping phase 76% do UX research during the design and prototyping phase, whilst 72% do user research before design and development. Just over half (52%) …..
Chart of the day: According to research by Salesforce, over half of ad spend is allocated to Facebook (including Instagram) or search marketing (Including Google search) In the previous year, 30% of ad budget was allocated to Facebook and Instagram …..
Chart of the day: Most marketers are not using Bandit, a CRO testing method. Most marketers are doing A/B testing, whilst Multivariate testing and Bandit testing, are less used. What are the differences between each method? A/B testing involves testing two …..
Chart of the day: Most marketers are running 1-2 Conversion Rate Optimization tests, such as AB testing, every month. It’s worth noting though that around 7% also run 20 or more tests, the majority run no more than 4 tests …..
Chart of the day: Data management and marketing technology are the most difficult digital marketing tactics to execute, according to marketers Data management and Martech require skills, resource and training. With GDPR heading with speed towards marketers, data management is …..
Chart of the day: Looking to 2018, marketers were asked which tactics will be used in their digital marketing strategy for 2018 Social Media Marketing (18%) Content Marketing (17%) and use of Marketing Technology (16%) are expected to be included …..
Chart of the day: Marketers reveal that data quality, lead generation and user experience are the most critical challenges to the success of a digital marketing plan When it comes to planning a digital marketing strategy we all know there …..
Chart of the day: Online advertising grew 11.5% like-for-like in the first half of 2017 in Europe. €2.6 billion spend on advertising was added during the first half of the year, across search, display and classifieds/ directories. Research by IAB and …..
Chart of the day: Pound for pound, TV advertising provides the biggest return According to an independent study commisioned by Thinkbox and conducted by Ebiquity and Gain theory, Television advertising provides the biggest return on investment compared to other forms …..
Chart of the day: New research reveals that bloggers are getting results across a few metrics, whilst most are blogging less often than daily Over 1000 bloggers took part in a survey for Andy Crestodina of Orbit Media, they were …..
