Posts by Robert Jones
Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.
Facebook Insights team used a mixed methodology of data to analyse wedding planning behaviour and how mobile messaging apps are benefiting users. This post is a vasriation of our usual #chartoftheday posts, as we summarise two studies from Facebook’s insight division. …..
Get more from TV ads by optimising them for greater engagement Online video advertising can be an expensive and time consuming investment, but what factors will increase engagement to avoid viewers from skipping the content or just plain ignoring it? …..
What metrics are EMEA email marketers using to measure their campaign performance? Following on from the launch of the “Wowing with Contextual Email Marketing” – Email Personalisation report yesterday, I found it interesting how marketers measure the success of their …..
Just what are the barriers to embracing contextual personalisation in email marketing? Budget? Senior manager buy in? Lack of strategy? Today we launched our report Wowing with Contextual Email Marketing with our partner Movable Ink: we wanted to share some interesting …..
The latest GRIT report reveals that marketers and market researchers are embracing social media analytics more than ever. Greenbook Research Industry Trends Report (GRIT) is conducted with market research buyers (clients) as well as market research consultants and agencies (researchers); …..
Benchmark your use of B2B automation to find out the most effective techniques Given that Marketing Automation is now an established technique, business-to-business marketers know the power of using marketing automation to send more relevant communications to nurture leads while …..
A study by YouGov in association with Internet Advertising Bureau (IAB) has found that ad blocking use has declined between February and July, previous to that ad blocking software use was increasing. The fall of 0.5% between February and July, which …..
What are senior B2B marketers using currently? According to the research by Regalix B2B marketers are still mostly using basic analytics tools including web analysis (91%) and spreadsheets (80%), but more advanced tools this year have found to be of more interest. …..
A study highlighting the generational differences between technology buyers has revealed that some techniques will not work for everyone. Why do generational differences matter? The research was conducted to answer the question of what content works and for whom. Good marketers challenge …..
In its latest update to investors Twitter reported poor user growth now with a total of 313 million monthly active users, the social network added only 3 million users in the past three months and added a total of 11 million new users …..
